Posts by Julie Cooper

Fundraisingologist at Moceanic

Julie Cooper is a Fundraisingologist at Moceanic, and a copywriter and coach specializing in fundraising copywriting and design. Julie also runs her own business and blog: Fundraising Writing. She is also a tutor in the Fundraising Copywriting certificate program at the Institute for Sustainable Philanthropy, from which she earned her certificate in Philanthropic Psychology with distinction. She is also a coach and available for bookings at the Coaching+ program to help with your fundraising project and work hands-on directly with you.

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3 Habits of Highly Effective Fundraising Writers

Fundraising writing is unlike most any other type of writing. It’s simple, urgent, conversational, emotional, repetitive, and old-fashioned. And it can be tricky, for sure. The good news is that you can learn the skills needed to create effective fundraising…
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How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

Donor Love, Writing
Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…
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7 Boring Ways to Transform Your Fundraising

Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. Yes, that’s just as exciting as it sounds.  My liberal arts education hadn’t trained…
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