Donor Retention Archives

7 Boring Ways to Transform Your Fundraising

June 14, 2021

Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. Yes, that’s just as exciting as it sounds. My liberal arts education hadn’t trained…

Fundraising vs. Stewardship: Which is More Important?

July 20, 2020

Jeff Brooks

Stewardship

What is more important — fundraising or stewardship? I hear this question frequently. A while ago, I asked fundraisers what their #1 challenge was, and many people identified this. It’s not a casual or theoretical question. It’s an urgent, almost…

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5 Donor Love Must-Do’s for the COVID-19 Crisis

June 15, 2020

Fiona McPhee

Coronavirus, Donor Love

Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…

The 4 Pillars of Donor Love That Can Transform Your Fundraising

April 27, 2020

Jeff Brooks

Donor Love

What exactly is Donor Love? It’s a term that gets thrown around a lot these days. It might sound like some kind of flower-power, flaky magic, wishful thinking term that doesn’t mean much at all. That’s not it. It’s a…

Hurry up and Read This Beautiful Book on Caring for Your Donors

April 14, 2020

Jeff Brooks

Books, Donor Care

Book Review: Donor CARE: How to Keep Donors Coming Back AFTER the First Gift, by John Haydon When you read a book, you often get a sense of the author. It’s so much like they’re in the room with you,…

While You’re Feeling Thankful, Remember Your Donors

November 25, 2019

Jeff Brooks

Donor Love

They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……

What Your Direct Mail is Like for Real People

October 7, 2019

Fiona McPhee

Direct Mail, Donor Psychology

I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…

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3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Direct Mail

Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

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4 Ways to Secure That All-Important Second Gift

September 2, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…

5 Tips and Tricks to Loving Your Donors

July 8, 2019

Fiona McPhee

Donor Love

For many years I gave to an organisation that organised an annual fun day for children with disabilities. The kids and their caregivers were hosted at a day-long party with activities, games and entertainment accessible to all. I have no…

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7 Boring Ways to Transform Your Fundraising

Fundraising vs. Stewardship: Which is More Important?

5 Donor Love Must-Do’s for the COVID-19 Crisis

The 4 Pillars of Donor Love That Can Transform Your Fundraising

Hurry up and Read This Beautiful Book on Caring for Your Donors

While You’re Feeling Thankful, Remember Your Donors

What Your Direct Mail is Like for Real People

3 Last-Minute Tweaks for Your End-of-Year Campaign

4 Ways to Secure That All-Important Second Gift

5 Tips and Tricks to Loving Your Donors

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Dive Into Smarter Fundraising with Moceanic

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