Donor Retention Archives

Why You Should Have a Monthly Giving Program

April 1, 2026

Jeff Brooks

Why do you want more monthly donors? Well, they’ll give you lots of money. Right? Sure. Monthly giving increases revenue. The annual value of a monthly donor is many times that of other donors. Chances are, most of your donors…

The Slow and Boring Path to Fundraising Success: 7 Ways to Win Big

June 13, 2022

Jeff Brooks

Strategy

Remember those bright yellow silicone “Livestrong” wristbands? They appeared in 2004, after being developed by Nike and their ad agency. The Lance Armstrong celebrity mojo combined with a teen fad, and a mind-bending 80 million wristbands were sold. It was…

How to Build Deep and Long-Lasting Connections with Your Donors

October 18, 2021

Jeff Brooks

Books, Donor Psychology

Book Review: Hooked on a Feeling: How the passion and devotion for good causes become memories and identities by Francesco Ambrogetti Francesco has done it again. He’s written a deeply researched book that helps us understand the sometimes puzzling truth…

7 Boring Ways to Transform Your Fundraising

June 14, 2021

Julie Cooper

Fundraising

Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. Yes, that’s just as exciting as it sounds. My liberal arts education hadn’t trained…

Fundraising vs. Stewardship: Which is More Important?

July 20, 2020

Jeff Brooks

Stewardship

What is more important — fundraising or stewardship? I hear this question frequently. A while ago, I asked fundraisers what their #1 challenge was, and many people identified this. It’s not a casual or theoretical question. It’s an urgent, almost…

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5 Donor Love Must-Do’s for the COVID-19 Crisis

June 15, 2020

Fiona McPhee

Coronavirus, Donor Love

Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…

The 4 Pillars of Donor Love That Can Transform Your Fundraising

April 27, 2020

Jeff Brooks

Donor Love

What exactly is Donor Love? It’s a term that gets thrown around a lot these days. It might sound like some kind of flower-power, flaky magic, wishful thinking term that doesn’t mean much at all. That’s not it. It’s a…

Hurry up and Read This Beautiful Book on Caring for Your Donors

April 14, 2020

Jeff Brooks

Books, Donor Care

Book Review: Donor CARE: How to Keep Donors Coming Back AFTER the First Gift, by John Haydon When you read a book, you often get a sense of the author. It’s so much like they’re in the room with you,…

While You’re Feeling Thankful, Remember Your Donors

November 25, 2019

Jeff Brooks

Donor Love

They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……

What Your Direct Mail is Like for Real People

October 7, 2019

Fiona McPhee

Direct Mail, Donor Psychology

I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

Why You Should Have a Monthly Giving Program

The Slow and Boring Path to Fundraising Success: 7 Ways to Win Big

How to Build Deep and Long-Lasting Connections with Your Donors

7 Boring Ways to Transform Your Fundraising

Fundraising vs. Stewardship: Which is More Important?

5 Donor Love Must-Do’s for the COVID-19 Crisis

The 4 Pillars of Donor Love That Can Transform Your Fundraising

Hurry up and Read This Beautiful Book on Caring for Your Donors

While You’re Feeling Thankful, Remember Your Donors

What Your Direct Mail is Like for Real People

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