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VIDEO: 6 Big Tips for Big Campaigns

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Fundraising
Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…
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VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

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Direct Mail
In this short video I’m going to show you something amazing:  A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it! And it doesn’t involve inventing…
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The Challenge with the Phone and Fundraising

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Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
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Really Integrating Direct Mail with Major Donors and Bequests

Really Integrating Direct Mail with Major Donors and Bequests

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Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
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