Thanking Donors Archives

The “Magic Ingredient” for Successful Donor Journeys

March 24, 2025

Jeff Brooks

A few weeks ago, we looked at some of the ways you might welcome new donors to the relationship. (See How to Welcome Your New Donors so They’re Happy to Stay) You might call welcoming new donors the first step…

[Book Review] How to Thank Donors Like a Pro

November 18, 2024

Jeff Brooks

Books

Thankology: How to keep your donors longer, and giving stronger, through gratitude by Lisa Sargent Fundraisers have a lot of information that help us to be good at asking and avoid response-lowering mistakes. Because we get specific, factual, timely data.…

3 Easy Ways to Super-Charge Your Year-End Fundraising

September 2, 2024

Sean Triner

Major and Mid Value Donors, Maths of Fundraising

In the USA around 40% of all charitable giving happens in the month of December*. It’s a time when many donors are in a giving mood. You already know that I’m sure. And you already have an awesome year-end campaign…

3 Things that Disconnect Donors from Your Cause … and 4 That Connect Them

June 11, 2023

Sean Triner

Donor Love, Stewardship

What does it take for someone to decide to donate to your organisation? Connection. A sense that they are part of something that matters to them. A belief that their giving matters. The knowledge that they are known, appreciated, and…

How to Handle a “Demanding” Donor

April 24, 2023

Jeff Brooks

Donor Care, Donor Love

I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard. I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…

How to Build Lasting Relationships with Your Donors with Webinars

April 17, 2023

Jeff Brooks

Digital Fundraising, Major and Mid Value Donors

People often ask me, What’s new in fundraising? Every time I hear that, I have the urge to scold: Don’t ask what’s new. Ask what’s working! Because most “new” things in fundraising don’t work very well. Sometimes they don’t work…

The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention

February 6, 2023

Sean Triner

Donor Care, Newsletters

Almost all fundraisers understand the value of a donor newsletter: They improve donor retention by showing donors that their giving makes a difference. Newsletters can also raise net revenue on their own. It’s a major win-win for fundraisers. Here’s some…

7 Boring Ways to Transform Your Fundraising

June 14, 2021

Julie Cooper

Fundraising

Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. Yes, that’s just as exciting as it sounds. My liberal arts education hadn’t trained…

Is This the Year to Trash that Annual Report?

April 5, 2021

Jeff Brooks

Annual Reports

I once had a client that was smart, cool-headed, and professional — most of the time. Until “The Twig.” Once a year, they produced an Annual Report. They considered their Annual Report the most important piece of communication they did.…

Thankuary: Donor Love for the Win!

December 7, 2020

Jeff Brooks

Donor Love

There’s a new word for us fundraisers that I just love. It’s not in the dictionary (yet), but it can really help you do great work. It’s Thankuary. Thankuary is a period of time when smart fundraisers focus on thanking…

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The “Magic Ingredient” for Successful Donor Journeys

[Book Review] How to Thank Donors Like a Pro

3 Easy Ways to Super-Charge Your Year-End Fundraising

3 Things that Disconnect Donors from Your Cause … and 4 That Connect Them

How to Handle a “Demanding” Donor

How to Build Lasting Relationships with Your Donors with Webinars

The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention

7 Boring Ways to Transform Your Fundraising

Is This the Year to Trash that Annual Report?

Thankuary: Donor Love for the Win!

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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