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The Not Really a Newsletter Newsletter That Can Supercharge Your Donor Retention

The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention

February 6, 2023
Sean Triner
Donor Care, Newsletters
Almost all fundraisers understand the value of a donor newsletter: They improve donor retention by showing donors that their giving makes a difference. Newsletters can also raise net revenue on their own. It’s a major win-win for fundraisers. Here’s some…
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Pop Art Woman Laptop Excited

7 Boring Ways to Transform Your Fundraising

June 14, 2021
Julie Cooper
Fundraising
Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. Yes, that’s just as exciting as it sounds.  My liberal arts education hadn’t trained…
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Pop Art Robot Secretary Annual Report1

Is This the Year to Trash that Annual Report?

April 5, 2021
Jeff Brooks
Annual Reports
I once had a client that was smart, cool-headed, and professional — most of the time. Until “The Twig.” Once a year, they produced an Annual Report. They considered their Annual Report the most important piece of communication they did.…
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Pop Art Thankuary

Thankuary: Donor Love for the Win!

December 7, 2020
Jeff Brooks
Donor Love
There’s a new word for us fundraisers that I just love.  It’s not in the dictionary (yet), but it can really help you do great work. It’s Thankuary. Thankuary is a period of time when smart fundraisers focus on thanking…
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Things We Are Thankful for This Weird Year

Things We Are Thankful for This Weird Year

November 16, 2020
Jeff Brooks
Thankfulness
The Thanksgiving holiday (this week in the US, last month in Canada, with other nations and cultures celebrating similar holidays at different times) is a special time for fundraisers. Because we live on thankfulness. Being thankful is good for you.…
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pop art thank you speech bubble from dreamstime e1558306072415

5 Donor Love Must-Do’s for the COVID-19 Crisis

June 15, 2020
Fiona McPhee
Coronavirus, Donor Love
Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…
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Love your donors heart

Hurry up and Read This Beautiful Book on Caring for Your Donors

April 14, 2020
Jeff Brooks
Books, Donor Care
Book Review: Donor CARE: How to Keep Donors Coming Back AFTER the First Gift, by John Haydon When you read a book, you often get a sense of the author. It’s so much like they’re in the room with you,…
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Woman blue hair heart glasses

While You’re Feeling Thankful, Remember Your Donors

November 25, 2019
Jeff Brooks
Donor Love
They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……
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Pop Art man jumping with phone e1561507618663

4 Ways to Secure That All-Important Second Gift

September 2, 2019
Fiona McPhee
Direct Mail, Donor Care, Donor Love
I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…
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Love your donors thank you

5 Tips and Tricks to Loving Your Donors

July 8, 2019
Fiona McPhee
Donor Love
For many years I gave to an organisation that organised an annual fun day for children with disabilities. The kids and their caregivers were hosted at a day-long party with activities, games and entertainment accessible to all. I have no…
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Popular Posts

  • Are You Fundraising in the Right “World”? It Makes All the Difference! 4 comments | by Russell James
  • When Someone in Your Organization HATES Fundraising: 4 Ways to Win Them Over 2 comments | by Jeff Brooks
  • Fundraising Story Goes from Good to GREAT [Case Study] 2 comments | by Jeff Brooks
  • VIDEO: How Much Do YOU Cost Your Organisation? 2 comments | by Sean Triner
  • How Greed Can Undermine Your Monthly Giving Program 2 comments | by Erica Waasdorp

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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