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How to Handle a “Demanding” Donor

How to Handle a “Demanding” Donor

Donor Care, Donor Love
I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard.  I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…
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The Not Really a Newsletter Newsletter That Can Supercharge Your Donor Retention

The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention

Donor Care, Newsletters
Almost all fundraisers understand the value of a donor newsletter: They improve donor retention by showing donors that their giving makes a difference. Newsletters can also raise net revenue on their own. It’s a major win-win for fundraisers. Here’s some…
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Love your donors heart

Hurry up and Read This Beautiful Book on Caring for Your Donors

Books, Donor Care
Book Review: Donor CARE: How to Keep Donors Coming Back AFTER the First Gift, by John Haydon When you read a book, you often get a sense of the author. It’s so much like they’re in the room with you,…
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Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing
I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…
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Pop Art man jumping with phone e1561507618663

4 Ways to Secure That All-Important Second Gift

Direct Mail, Donor Care, Donor Love
I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…
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Pop Art Businessman watered money dollars from a watering can

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

Direct Mail, Donor Care, Donor Love
I started my working life in customer service, selling women’s shoes. This had two major impacts on my life.  I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…
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