Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…
Read MoreGet Me Some Young Donors Right NOW!
Chances are, the average age of your donors is notably high. That’s how it is for almost every nonprofit on the planet. It’s a result mainly of the way the human brain works, often enhanced by economic and cultural forces.…
Read MoreTop 3 Reasons You Need a Monthly Giving Program Right Now
Monthly Giving (called Regular Giving on my side of the globe) is a way for donors to commit to give a set donation amount, each month, on an ongoing basis — usually debited from their bank account or credit card.…
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