Copywriting Archives

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How to Keep Writing When You’re on Empty

March 16, 2020

NOTE: This blog post was written during — and is about — normal times. Now is not a normal time. There are a number of suggestions below — like “sneak out to a movie” and “do your work in a…

One Rule That Can Turn Your Fundraising to Gold

November 11, 2019

Jeff Brooks

Writing

“This is why people should give!” the new executive director said. He dramatically threw a newspaper on the table, leaned back, and glowered at everyone sitting around the conference room. The newspaper was folded open to A13. Near the bottom…

26 Tips for More Effective Fundraising Writing

October 14, 2019

Jeff Brooks

Fundraising, Writing

1. Write the call to action (the reply device or landing page) first It’s very un-Zen to say it, but fundraising is more about the destination than the journey. You’re going to arrive a lot more successfully when you know…

pop art Young black woman casual with bubble saying 3123rf e1565148983755

3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Direct Mail

Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

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9 Truths about Fundraising I Wish I Had Figured Out Sooner

July 21, 2019

Jeff Brooks

Fundraising

One of the more disturbing things about spending decades in a career is looking back and remembering how incredibly wrong you used to be! So I’m going to give you a quick tour of some ways I used to be…

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Arts and Culture Fundraising: the Story to Tell When Nobody Is Dying

July 15, 2019

Jeff Brooks

Storytelling

The standard formula for a fundraising message goes like this: Something is not right. It needs to be changed, or somebody might suffer in some terrible way — maybe even die. By making a donation now, you can save a…

Denis Mukwege par Claude Truong Ngoc novembre 2014 e1555536853306

Nobel Prize Winner Demonstrates the Power of Story

April 22, 2019

Jeff Brooks

Storytelling

Denis Mukwege, 2018 co-winner of the Nobel Peace Prize, used his Nobel address to masterfully tell stories about his work with survivors of sexual violence in the Democratic Republic of the Congo. The main story he tells is a harrowing…

The Most Controversial Non-Controversy in the Fundraising World

January 28, 2019

Jeff Brooks

Direct Mail

Want to stir up a group of professionals? Want to see them sweat and wave their arms and cuss? There’s one issue that will do it every time. I’m not talking about “poverty porn,” and it’s not the overhead controversy.…

Effective Fundraising Is Always a “Choose Your Own Adventure” Story

November 19, 2018

Jeff Brooks

Storytelling

Remember those Choose Your Own Adventure books? They are kid-fiction adventures that originated in the late 70s. Each book is narrated in the second person — you — and offers periodic decision points for the reader. It goes something like…

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VIDEO: How to Feel the Holiday Season When It’s Still Far Off

August 20, 2018

Jeff Brooks

Fundraising

One of the strange challenges of the serious fundraiser is the long stretch of time between when you should be crafting your messaging and when it finally goes out to donors. And now, the midst of August, is when that…

How to Keep Writing When You’re on Empty

One Rule That Can Turn Your Fundraising to Gold

26 Tips for More Effective Fundraising Writing

3 Last-Minute Tweaks for Your End-of-Year Campaign

9 Truths about Fundraising I Wish I Had Figured Out Sooner

Arts and Culture Fundraising: the Story to Tell When Nobody Is Dying

Nobel Prize Winner Demonstrates the Power of Story

The Most Controversial Non-Controversy in the Fundraising World

Effective Fundraising Is Always a “Choose Your Own Adventure” Story

VIDEO: How to Feel the Holiday Season When It’s Still Far Off

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don’t want to miss out.

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Tags

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2