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Pop Art Robot The Thinker

How AI Writing Can Defeat Your Best Projects … or Not

May 22, 2023
Jeff Brooks
Writing
Artificial Intelligence invaded the members-only community of The Fundraisingology Lab on Facebook recently. Sean Triner posted a letter thanking members of our special community of fundraising professionals for their involvement and their work. What he didn’t say, at least at…
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Pop Are Love 1

Worried about “donor as hero” fundraising? Here’s another way to think about it

May 1, 2023
June Steward
Writing
Trigger Warning: this post contains examples of fundraising that address child sex trafficking. Imagine this. As a smart fundraiser, you’ve put together a compelling appeal. It has an emotional story. A tangible offer. And direct asks in all the key…
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pop art camera photos images

The Right and Wrong Images for Ethical Fundraising

March 27, 2023
Jeff Brooks
Values and Fundraising
Should a fundraiser raise funds by showing photos of people in need, in pain, or otherwise showing weakness? We’ve all seen photos of people (children, usually), often in the developing world, who show clear signs of malnutrition and/or disease: They…
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Pop Art typewriter

Fundraiser: Disobey Your English Teachers to Improve Your Writing

February 20, 2023
Jeff Brooks
Writing
Before I found fundraising, I taught English. Mostly to first-year college students, usually some version of that English 101 course that you remember with either fondness or revulsion. We called it “writing,” but what we were teaching was “academic writing.”…
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Pop art story book

3 Elements of Every Effective Fundraising Story

December 5, 2022
Jeff Brooks
Storytelling, Writing
There’s a lot of theory about storytelling out there. Some of it is very helpful for hardworking fundraisers like you. Here’s what Writer’s Digest says every story needs: Orientation: The beginning of a story must grab the reader’s attention. Crisis: Something…
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5 Proven Ways to Make Your Fundraising Life Easier

5 Proven Ways to Make Your Fundraising Life Easier

November 28, 2022
Jeff Brooks
Productivity, Self-Care
Call me lazy. I prefer to call myself busy. Either way, I’m always looking for ways to make life easier. And you and I are in the same boat: We create fundraising messages, and it’s hard work.  Especially this time…
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Pop Art writer paper

5 More Winning Ways to Start Your Next Fundraising Appeal

October 3, 2022
Lisa Sargent
Direct Mail, Writing
Lisa Sargent’s last post on this blog, 6 Winning Ways to Start Your Next Fundraising Appeal, was so popular, that we asked her to give you even more! Over to Lisa… The right lead on a fundraising letter is like…
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Pop Art on the air

How to Conduct Interviews That Give You the Best Fundraising Stories

July 25, 2022
Jeff Brooks
Writing
Decades ago, before I discovered my calling as a fundraising person, I was a journalist. One cool project I worked on was a series on street musicians who played at Seattle’s tourist-infested Pike Place Market. I’d hang out near a…
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Pop Art Great

Fundraising Story Goes from Good to GREAT [Case Study]

July 11, 2022
Jeff Brooks
Storytelling, Writing
You know telling stories is the better way to motivate donors to give. You’ve probably also seen how that is much easier said than done. One of the main challenges is this:  The story most likely to move donors is…
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Pop Art Start

6 Winning Ways to Start Your Next Fundraising Appeal

July 4, 2022
Lisa Sargent
Direct Mail, Writing
Ah, the terror of the blank page.  That blank screen – that blinking cursor – that unstarted fundraising appeal – staring back at you from the void.  Waiting for you to let it soar with a clear, powerful, captivating lead……
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  • Are You Fundraising in the Right “World”? It Makes All the Difference! 4 comments | by Russell James
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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