Copywriting Archives

How to Conduct Interviews That Give You the Best Fundraising Stories

July 25, 2022

Jeff Brooks

Decades ago, before I discovered my calling as a fundraising person, I was a journalist. One cool project I worked on was a series on street musicians who played at Seattle’s tourist-infested Pike Place Market. I’d hang out near a…

Fundraising Story Goes from Good to GREAT [Case Study]

July 11, 2022

Jeff Brooks

Storytelling, Writing

You know telling stories is the better way to motivate donors to give. You’ve probably also seen how that is much easier said than done. One of the main challenges is this: The story most likely to move donors is…

6 Winning Ways to Start Your Next Fundraising Appeal

July 4, 2022

Lisa Sargent

Direct Mail, Writing

Ah, the terror of the blank page. That blank screen – that blinking cursor – that unstarted fundraising appeal – staring back at you from the void. Waiting for you to let it soar with a clear, powerful, captivating lead……

It’s Not Just You: 3 Barriers to Success in Fundraising

May 30, 2022

Jeff Brooks

Productivity, Self-Care, Writing

Some of the most common reasons fundraising can be difficult are in your own mind. Barriers to success built by you, for you. But don’t beat yourself up. It’s not just you. I know this because I do it too.…

How to Master and Share the “Weird Stuff” of Fundraising

April 18, 2022

Jeff Brooks

Fundraising Training Needs

I’m going to give you a quick lesson on how to play the string bass, the instrument I play. I realize you probably haven’t thought about becoming a bassist (more’s the pity). There’s a fundraising connection. Really. If you’ve ever…

3 Ways to Raise Funds When Your Cause Isn’t Exciting

April 11, 2022

June Steward

Donor Psychology, Writing

I’ve heard many a fundraiser bemoan the fact that their cause isn’t easy. What do they consider “easy”? They often say it’s cancer. Or helping children. Or rescuing animals. Whether those topics are actually easier or not is debatable.…

3 Habits of Highly Effective Fundraising Writers

April 4, 2022

Julie Cooper

Writing

Fundraising writing is unlike most any other type of writing. It’s simple, urgent, conversational, emotional, repetitive, and old-fashioned. And it can be tricky, for sure. The good news is that you can learn the skills needed to create effective fundraising…

The No-Nonsense, Works-Every-Time Secret to Effective Writing

March 21, 2022

Jeff Brooks

Writing

I think I know the true difference between excellent writers and everyone else: It’s not talent (though talent is good). It’s not a secret their English teacher told them but didn’t tell the rest of the class. It’s a…

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

February 28, 2022

Julie Cooper

Donor Love, Writing

Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…

Want More Fundraising Revenue? Give Donors a Personalised Experience!

January 6, 2022

Sean Triner

Direct Mail, Writing

You’re at a party with people chatting all around you. You can’t hear specific conversations. But then something happens: your name is mentioned. Instantly, your attention is captured!* Your brain has an amazing ability. It sifts and sorts through millions…

Join our FREE Workshop: Fundraising in the Face of Inflation, Recession and Other Storms — September 14-15

How to Conduct Interviews That Give You the Best Fundraising Stories

Fundraising Story Goes from Good to GREAT [Case Study]

6 Winning Ways to Start Your Next Fundraising Appeal

It’s Not Just You: 3 Barriers to Success in Fundraising

How to Master and Share the “Weird Stuff” of Fundraising

3 Ways to Raise Funds When Your Cause Isn’t Exciting

3 Habits of Highly Effective Fundraising Writers

The No-Nonsense, Works-Every-Time Secret to Effective Writing

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

Want More Fundraising Revenue? Give Donors a Personalised Experience!

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

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FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2