Emotion Archives - Moceanic

The Miracle of Fundraising and How It Changes Everyone’s Life

April 22, 2019

I was standing in the dining room one evening when my cousin called. Bad news. His mother, my Aunt Ginny, was dead. It was completely unexpected. Nothing either of us could say would matter or even make sense, so he…

5 Professional Tips for Making Your Fundraising Stories Sing

April 3, 2018

Jeff Brooks

Storytelling

Jeff Brooks joins long-time friend and colleague, Kristine Poggioli to talk about writing great stories for fundraising — for direct mail, email, or any other medium. Kristine’s tips for fundraising stories that really do the job: Grab the reader’s attention…

The Uncomfortable Blessing of Fundraising

February 19, 2018

Jeff Brooks

Storytelling

I was in Uganda, gathering stories on behalf of a client. At that time, Uganda was Ground Zero of the AIDS epidemic. The disease had devastated parts of the country, killing nearly all adults under 60. The tranquil beauty of…

You Have No Dramatic Stories to Tell? You’re Looking at it Wrong!

February 19, 2018

Jeff Brooks

Storytelling

We don’t have any dramatic stories to tell! How can we tell great stories? We don’t work with babies or puppies! We have no way to be emotional. Have you heard or said things like this? It’s flat-out wrong. If…

How Dad’s Last Story Changed My Life

February 13, 2018

Jeff Brooks

Storytelling

Like many people, I spent much of my life believing my father was immortal. Then he told me a story that changed that. When dad was diagnosed with cancer, I knew he was going to beat it. The whole family…

Why It’s Important to Love Fundraising

September 1, 2017

Jeff Brooks

Donor Love

Like many Americans, I have an inexplicable love for baseball. One of my favorite things about baseball is how the players watch the game. When they aren’t on the field, they line up along the fence between the dugout and…

Six Steps to Make Your Communications Sticky

September 1, 2017

Sean Triner

Branding, Donor Love, Donor Psychology, Storytelling

How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

How to Prevent the Heartbreak of Boring Fundraising

August 22, 2017

Sheena Greer

Writing

If you think you’re boring your audience, go slower not faster. – Gustav Mahler (20th century Austrian composer) When I come across really boring fundraising copy, I think two things: The writer was rushed. And she doesn’t seem to care.…

The Truth Well Told*

December 21, 2016

Sean Triner

Digital Fundraising, Donor Psychology

Many charities shy away from the ‘bad’ their organisation tries to fix. This is not facing reality, not telling the truth and not giving people the opportunity to make bad good. Here is a cracking example from Concern Worldwide of…

Thank You For ‘Hanging Out’ With Me

December 13, 2016

Sean Triner

Branding, Demographics, Direct Mail, Donor Love, Trends

By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…

The Miracle of Fundraising and How It Changes Everyone’s Life

5 Professional Tips for Making Your Fundraising Stories Sing

The Uncomfortable Blessing of Fundraising

You Have No Dramatic Stories to Tell? You’re Looking at it Wrong!

How Dad’s Last Story Changed My Life

Why It’s Important to Love Fundraising

Six Steps to Make Your Communications Sticky

How to Prevent the Heartbreak of Boring Fundraising

The Truth Well Told*

Thank You For ‘Hanging Out’ With Me

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Blogs We Think You’ll Love

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don’t want to miss out.

We are on Climate Strike

On Friday September 20, the Moceanic team is joining students around the world for the Global Climate Strike. We urge you to stand up for our planet and their future by joining the strike and working for change. This does make a difference.

You can close this box to continue to our site. But instead, please find out more about the Global Climate Strike here.

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

Popular Posts

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Tags

Blogs We Think You’ll Love

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2