Remember that old thought experiment where you imagine you have a choice: A job where the work is fulfilling and the pay is great, but all your work is destroyed every day. You make no impact on the world. A…
Read MoreHow to Build Deep and Long-Lasting Connections with Your Donors
Book Review: Hooked on a Feeling: How the passion and devotion for good causes become memories and identities by Francesco Ambrogetti Francesco has done it again. He’s written a deeply researched book that helps us understand the sometimes puzzling truth…
Read MoreVIDEO – The Power of Emotional Intelligence in Fundraising
I had a great conversation the other day with one of my favorite fundraising gurus, Jen Love, of Agents of Good. We played a very nerdy game. We challenged each other with some not-so-great fundraising messages and asked how these…
Read MoreIt’s Not Just You: Why We All Feel So Bad Right Now — and How to Cope
Have you had any really stupid fights with people in your life lately? Do you feel like you “run out of gas” much too early in the day? Have you been making bonehead mistakes that you would normally never make?…
Read MoreEverything You Need to Know About Fundraising in 3 Words
Here are three words that will transform your fundraising: Belief is enough. A few weeks ago, we posted an article on this blog titled It Takes 2 Cultures to Make a Great Nonprofit — and That Can Be Hard! It’s about…
Read MoreThe Miracle of Fundraising and How It Changes Everyone’s Life
I was standing in the dining room one evening when my cousin called. Bad news. His mother, my Aunt Ginny, was dead. It was completely unexpected. Nothing either of us could say would matter or even make sense, so he…
Read More5 Professional Tips for Making Your Fundraising Stories Sing
Jeff Brooks joins long-time friend and colleague, Kristine Poggioli to talk about writing great stories for fundraising — for direct mail, email, or any other medium. Kristine’s tips for fundraising stories that really do the job: Grab the reader’s attention…
Read MoreThe Uncomfortable Blessing of Fundraising
I was in Uganda, gathering stories on behalf of a client. At that time, Uganda was Ground Zero of the AIDS epidemic. The disease had devastated parts of the country, killing nearly all adults under 60. The tranquil beauty of…
Read MoreYou Have No Dramatic Stories to Tell? You’re Looking at it Wrong!
We don’t have any dramatic stories to tell! How can we tell great stories? We don’t work with babies or puppies! We have no way to be emotional. Have you heard or said things like this? It’s flat-out wrong. If…
Read MoreHow Dad’s Last Story Changed My Life
Like many people, I spent much of my life believing my father was immortal. Then he told me a story that changed that. When dad was diagnosed with cancer, I knew he was going to beat it. The whole family…
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