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2025 05 Blog 3 1024x768 1

How to Succeed with Proven Offers for Major Donors

May 19, 2025
Jeff Brooks
Major and Mid Value Donors
Do you know the top reason non-donors give for not donating? “There’s no point to giving.” They believe – and not without justification – that no matter how much they give, the world’s problems will not be solved. So the…
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2025 05 Blog 2 1024x768 1

Major Donor Mistake That Can Cost You A LOT of Revenue

May 12, 2025
Jeff Brooks
Major and Mid Value Donors
You’ve heard the fable about the Goose That Laid the Golden Egg. You know, the farmer who had a goose lay a pure-gold egg every day. At today’s prices that’s worth more than $14,000 a day. Pretty sweet money. But…
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2025 05 Blog 1 1024x768 1

How to Find Your Major Donors – It’s Easier than You Think

May 5, 2025
Jeff Brooks
Major and Mid Value Donors
A few years ago, I was working with a brand-new start-up nonprofit organization. They had exactly one donor: the founder. He was a wealthy business owner who had a vision for making the world a better place, and he was…
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Moceanic Blog 3 1024x768 1

The Amazing Secret behind Major Donor Fundraising

April 21, 2025
Jeff Brooks
Major and Mid Value Donors
Major donors are different. But not for the reasons – or in the ways – we usually expect. In fact, Jen Shang, after talking to a lot of wealthy major donors about why they donate, has something to say about…
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2025 02 Feb Blog 1 1024x768 1

How to Get the Most from Your Corporate Sponsorships

February 3, 2025
Barbara Cecil
Major and Mid Value Donors
Guest post by Barbara Cecil, Development Director at SOS Community Services | (Ypsilanti, Michigan), and longtime member of The Fundraisingology Lab by Moceanic. Corporate Sponsorships for fundraising events are a time-honored way to make your events raise more money. But they…
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September week 1 1024x768 1

3 Easy Ways to Super-Charge Your Year-End Fundraising

September 2, 2024
Sean Triner
Major and Mid Value Donors, Maths of Fundraising
In the USA around 40% of all charitable giving happens in the month of December*. It’s a time when many donors are in a giving mood. You already know that I’m sure. And you already have an awesome year-end campaign…
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Pop art Donor Advised Funds

Donor Advised Funds Are a Potential Fundraising Goldmine – If You Do the Right Things

November 6, 2023
Jeff Brooks
Major and Mid Value Donors
Donor Advised Funds (DAF) in the USA and UK (called PAFs in Australia)  are a very big deal, and getting bigger. They have gone from being a sort of fringe way some donors gave, to a massive and important donation…
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Pop Art Great

7 Ways to Encourage Your Donors to Upgrade Their Giving

August 14, 2023
Sean Triner
Major and Mid Value Donors
There’s an important truth in fundraising that can help you succeed – but it can also seriously limit your income potential. It’s this: Most donors give about the same amount they’ve given before. Someone who donates $50 is more likely…
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Blow a kiss

The “Middle Siblings” of Fundraising, and How You Can Connect with Them

July 17, 2023
Jeff Brooks
Major and Mid Value Donors
Mid-value donors are sometimes the “middle children” of donor files. Like the stereotypical middle child, they get less attention than the others. They can “fall through the cracks” and not get the focus and treatment they need. Nonprofits often have…
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Build relationships with webinars

How to Build Lasting Relationships with Your Donors with Webinars

April 17, 2023
Jeff Brooks
Digital Fundraising, Major and Mid Value Donors
People often ask me, What’s new in fundraising? Every time I hear that, I have the urge to scold: Don’t ask what’s new. Ask what’s working! Because most “new” things in fundraising don’t work very well.  Sometimes they don’t work…
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Popular Posts

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  • How to Keep Your Fundraising Strong in an Election Year 3 comments | by Jeff Brooks
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  • Donors Are Not You: A Guide to the Differences 2 comments | by Jeff Brooks

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York:  8pm Thursday, Aug 23
Los Angeles:  5pm Thursday, Aug 23 
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Auckland:  12 Noon Friday, Aug 24
Times don’t suit?  Check out Option 1

REGISTER HERE!





The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

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