Great question from an alert reader: I was talking about the power of elaborate mid-value direct mail packs. You know, the kind that mails in a special envelope, has a multi-page letter, and all kinds of interesting enclosures. It can…
A well-researched tale about two fundraising approaches. Featuring Bastian the fundraiser at Malnutrition: Unacceptable For Children (MUFC) and Jamie from Let’s Feed Children (LFC). Bastian and Jamie both became fundraisers at about the same time just over a year ago. Both had the job…
The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors. Learn how to treat them and communicate with them in ways that will…
This might surprise you: Your next generation of mega-donors are not hiding out at the country club or in CEO suites at the tops of the tallest buildings in town. They may or may not be at those places. But…
In some countries, and for some charities, Christmas (or Holiday) appeals are the biggest fundraisers of the year. They also offer a wonderful opportunity to strengthen relations with some of your most generous and wonderful donors. Try these ideas for…
A few years ago I was telling my Hitchhiker’s Guide to Major Donor Fundraising story to Amnesty International Canada. We were looking together at their major donors, identifying potential people and then going through the hardest bit: asking. I play a…
For my birthday a few years ago, I got Douglas Adams’ The Hitchhiker’s Guide to the Galaxy – the full Boxed set of BBC Radio CDs. Brilliant. Listening to them on my iPod on the way to a major donor…
