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Pop art Donor Advised Funds

Donor Advised Funds Are a Potential Fundraising Goldmine – If You Do the Right Things

Major and Mid Value Donors
Donor Advised Funds (DAF) in the USA and UK (called PAFs in Australia)  are a very big deal, and getting bigger. They have gone from being a sort of fringe way some donors gave, to a massive and important donation…
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Pop Art Great

7 Ways to Encourage Your Donors to Upgrade Their Giving

Major and Mid Value Donors
There’s an important truth in fundraising that can help you succeed – but it can also seriously limit your income potential. It’s this: Most donors give about the same amount they’ve given before. Someone who donates $50 is more likely…
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Blow a kiss

The “Middle Siblings” of Fundraising, and How You Can Connect with Them

Major and Mid Value Donors
Mid-value donors are sometimes the “middle children” of donor files. Like the stereotypical middle child, they get less attention than the others. They can “fall through the cracks” and not get the focus and treatment they need. Nonprofits often have…
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Build relationships with webinars

How to Build Lasting Relationships with Your Donors with Webinars

Digital Fundraising, Major and Mid Value Donors
People often ask me, What’s new in fundraising? Every time I hear that, I have the urge to scold: Don’t ask what’s new. Ask what’s working! Because most “new” things in fundraising don’t work very well.  Sometimes they don’t work…
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woman reading book

4 “Secret” Fundraising Strategies You’ll Wish You Learned Years Ago

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving, Stewardship, Strategy
Do you ever wonder why big nonprofits are big? Is it luck? Longevity? A mega-donor or two? Those things are great, but they aren’t the whole secret. The difference is strategy. Here’s the first surprise about that: the strategies that…
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pop art hamster wheel

Is Your Fundraising Career Like a Hamster Wheel? Jump off Now and Start Making Progress

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You don’t need me to tell you: Fundraising is hard work. It’s also repetitive. An annual cycle that repeats and repeats and repeats. Sometimes it can make you wonder if you’re really making any progress. Don’t get me wrong –…
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Pop art watering can money

Easy Fundraising Money: How to Spend More to Make More

Major and Mid Value Donors
People easily accept the idea that for-profit organizations can – and should – invest to make more revenue. That’s how businesses work. Unfortunately, people often struggle with applying that same logic to nonprofit organizations. There’s a widespread belief that nonprofits…
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Pop Gift Box e1521091939823

Do I Still Love Premiums!? (2022 update added)

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016.  Also, direct mail is also the…
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Pop Art Telephone

How to Make Super-Successful Mid-Value Donor Calls

Major and Mid Value Donors
Do you ever get the feeling that if you could just talk directly with each of your donors, most of them would gladly give? That is mainly true. Most of your donors want to give. They believe in your cause…
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Pop Art webinar next big thing

Webinars: The Powerful New Tool for Connecting with Your Donors

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Major and Mid Value Donors
One of the unexpected things we’ve learned from the pandemic is how to have amazing online webinars with donors. They can really build donor relationships — and raise funds. I realize by the time you’ve had your fifth Zoom meeting…
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