Major and Mid Value Donors Archives

How Much Is Too Much for High-End Direct Mail Packs?

September 10, 2018

Great question from an alert reader: I was talking about the power of elaborate mid-value direct mail packs. You know, the kind that mails in a special envelope, has a multi-page letter, and all kinds of interesting enclosures. It can…

VIDEO: New US Tax Law: For Fundraisers, the Sky Is Not Falling

February 26, 2018

Jeff Brooks

Claire Axelrad, Jeff Brooks, Legacy Giving, Planned Giving

Claire Axelrad of Clairification talked with Jeff about the recent change in tax laws in the US. While many have predicted terrible drops in revenue from some donors because of changes in the tax code — Claire says, Chill out!…

How to Visit Your Best Donors

December 4, 2017

Sean Triner

Amy Eisenstein, Major Donors, Mid-Value Donors, Sean Triner

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We know that speaking one-on-one with people who care about our cause is the very best way to build relationships. “Most donors are significantly under-giving,” Amy Eisenstein told me. Amy is one of the most successful major donor fundraisers I…

Two Ways to Approach Your Mid-Value and Major Donors

November 27, 2017

Sean Triner

Amnesty International, Sean Triner

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A well-researched tale about two fundraising approaches. Featuring Bastian the fundraiser at Malnutrition: Unacceptable For Children (MUFC) and Jamie from Let’s Feed Children (LFC). Bastian and Jamie both became fundraisers at about the same time just over a year ago. Both had the job…

The Challenge with the Phone and Fundraising

November 27, 2017

Sean Triner

Pareto Phone, Phone, Rich Fox, Sean Triner, Social Call, Telephone

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The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…

Mid-Value Donors: Neglected and Desperate to Help

November 20, 2017

Sean Triner

Harvey McKinnon, Pareto Principle, Sean Triner

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Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors. Learn how to treat them and communicate with them in ways that will…

Where do BIG donors come from?

November 20, 2017

Sean Triner

This might surprise you: Your next generation of mega-donors are not hiding out at the country club or in CEO suites at the tops of the tallest buildings in town. They may or may not be at those places. But…

Using Christmas or Holiday Campaigns to Deepen Donor Relationships

November 13, 2017

Sean Triner

Holidays, Sean Triner

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In some countries, and for some charities, Christmas (or Holiday) appeals are the biggest fundraisers of the year. They also offer a wonderful opportunity to strengthen relations with some of your most generous and wonderful donors. Try these ideas for…

The Hitchhiker’s Guide to Major Donor Fundraising, Part 2

November 13, 2017

Sean Triner

Amnesty International, Douglas Adams, Hitchhikers Guide to the Galaxy, Sean Triner

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A few years ago I was telling my Hitchhiker’s Guide to Major Donor Fundraising story to Amnesty International Canada. We were looking together at their major donors, identifying potential people and then going through the hardest bit: asking. I play a…

The Hitchhiker’s Guide to Major Donor Fundraising, Part 1

November 13, 2017

Sean Triner

Douglas Adams, Hitchhikers Guide to the Galaxy, Karen Osborne, Kay Sprinkel-Grace, Neil Sloggie, Sean Triner, Terry Axelrod

For my birthday a few years ago, I got Douglas Adams’ The Hitchhiker’s Guide to the Galaxy – the full Boxed set of BBC Radio CDs. Brilliant. Listening to them on my iPod on the way to a major donor…

How Much Is Too Much for High-End Direct Mail Packs?

VIDEO: New US Tax Law: For Fundraisers, the Sky Is Not Falling

How to Visit Your Best Donors

Two Ways to Approach Your Mid-Value and Major Donors

Mid-Value Donors: Neglected and Desperate to Help

Where do BIG donors come from?

Using Christmas or Holiday Campaigns to Deepen Donor Relationships

The Hitchhiker’s Guide to Major Donor Fundraising, Part 2

The Hitchhiker’s Guide to Major Donor Fundraising, Part 1

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2