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Activism

What’s Your ‘Wedge’ in Campaigning? You Need it to Win!

Lynne Boardman and Harvey McKinnon of Harvey McKinnon Associates look at a powerful way of winning over “swing” voters and supporters — the Wedge.

It’s a way to get the support of people who are “on the fence.” This works in political campaigning and other types of advocacy.

If you are an activist fundraiser for a campaigning nonprofit or involved in advocacy, make sure you check out Harvey McKinnon’s online course, How to Raise Millions AND Change the World that is available for all members of The Fundraisingology Lab.

And please share your thoughts by leaving your reply below. We’d love to learn from your experience.

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Bad advice charities are given
Fundraising

Crazy Advice Charities Are Given

Sean Triner, Fundraisingologist at Moceanic and Lynne Boardman, Managing Director at Harvey McKinnon Associates tackle some common advice nonprofits receive, including:

  • “Don’t ask your donors to put you in your will. Talking about death will upset them.”
  • “Don’t thank donors who give small gifts.”
  • “Don’t send mail to major donors.”

All three are bad advice that can cost a non-profit organisation dearly. Find out the truth to counter each!

Please share your thoughts by leaving a reply below. We’d love to learn from your experience.

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How to Make Fundraising Work: Nail the Offer
Fundraising

How to Make Fundraising Work: Nail the Offer

Lynne Boardman, Managing Director at Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist at Moceanic, discuss the one thing that makes all the difference in fundraising: The offer — also called the call to action or the proposition. Nail this truth, and your fundraising will always do better!


To learn more about fundraising offers, don’t miss Jeff’s 4-session masterclass, Irresistible Communications for Great Nonprofits. You will get instant access when you join The Fundraisingology Lab.

These action-packed sessions will help you be a master communicator – with lots of real-life examples that will inspire and motivate you. You can even get CFRE credit!

Join now and lift your career to a new level!

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