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What’s Your ‘Wedge’ in Campaigning? You Need it to Win!

Activism
Lynne Boardman and Harvey McKinnon of Harvey McKinnon Associates look at a powerful way of winning over “swing” voters and supporters — the Wedge. It’s a way to get the support of people who are “on the fence.” This works in…
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Bad advice charities are given

Crazy Advice Charities Are Given

Fundraising
Sean Triner, Fundraisingologist at Moceanic and Lynne Boardman, Managing Director at Harvey McKinnon Associates tackle some common advice nonprofits receive, including: “Don’t ask your donors to put you in your will. Talking about death will upset them.” “Don’t thank donors…
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How to Make Fundraising Work: Nail the Offer

How to Make Fundraising Work: Nail the Offer

Fundraising
Lynne Boardman, Managing Director at Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist at Moceanic, discuss the one thing that makes all the difference in fundraising: The offer — also called the call to action or the proposition. Nail this truth,…
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