Lynne Boardman and Harvey McKinnon of Harvey McKinnon Associates look at a powerful way of winning over “swing” voters and supporters — the Wedge.

It’s a way to get the support of people who are “on the fence.” This works in political campaigning and other types of advocacy.

If you are an activist fundraiser for a campaigning nonprofit or involved in advocacy, make sure you check out Harvey McKinnon’s online course, How to Raise Millions AND Change the World that is available for all members of The Fundraisingology Lab.

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