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Mid-Value Donors: Neglected and Desperate to Help

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Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors.

Learn how to treat them and communicate with them in ways that will keep them giving — or even upgrade to much larger amounts. It’s one of the most important and least-practiced ways to maximize revenue.

Want to know more about Mid-Value Donors? Sean covers this important topic in the Mid-Value Donor Super Course which is available for all members of The Fundraisingology Lab. Find out more here.

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