In this short video I’m going to show you something amazing: A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it!
And it doesn’t involve inventing a time machine.
This really works. I’ve seen organisations do this again and again:
- It boosts revenue (often by a lot!)
- It improves your relationships with some of your best donors.
- It’s surprisingly fun!
- And it’s very, very easy to do. (The fact that I can explain it in less than seven minutes tells you that.)
Really, I’m not going to show you how to cast a magic spell. But it will seem like that!