The Moceanic Blog started posting in 2015. In Blog Years, that’s back in the Jurassic Age. In that time, we’ve published hundreds of posts about all kinds of fundraising topics.
We hope every post is super helpful to fundraisers everywhere. But it’s natural that some posts are more helpful than others.
Here, based on the pages viewed by readers, are the top three posts since the beginning of the Moceanic Blog.
We hope you find them as helpful as they have been for so many readers!
#1: How to Prevent the Heartbreak of Boring Fundraising
This post has incredible staying power. Posted way back in 2017 by guest blogger Sheena Greer, it just keeps on being found and read.
Boring fundraising is bad. It really doesn’t work. But it keeps happening. Not because anyone wants to be boring, but because it can be hard to avoid it. This post can really help.
Here’s the heart of it:
Your job is to inspire your donor. You want them to deeply feel what you are sharing with them. You need them to see the connection between the things they care about most and what you are asking them to do. By the time your donor is finished reading, they should emphatically cry “YES!” to whatever it is you’re inviting them to be a part of.
#2 The Easy Way to Raise More Money by Being Relevant to Each Donor
This is a comprehensive how-to post that focuses on asking the right amount from each donor. If you’ve struggled with this part of fundraising, you just might find the answers you need in this post.
And most of it is surprisingly easy to accomplish.
Here are the areas covered in the post:
- How many different amounts to ask for in a fundraising message.
- How wide a range of amounts to ask for in a fundraising message.
- What about the ask amounts in donor acquisition messages?
- The power of including a high outlier ask amount.
- When NOT to include suggested gift amounts.
- The right ask amounts for lapsed donors.
- How to order the ask amounts.
- Odd amounts vs. round amounts.
- Where to mention the ask amounts.
- The power of PURLS (personalised URLs).
#3 I’ve Had the Same Fundraising Job for 20 Years — Here’s Why
Guest blogger Jill Perry (a member of The Fundraisingology Lab) has held the same fundraising job for more than 20 years. In a profession where the average job tenure is under two years, something is clearly going right for Jill.
Find out what she has to say. She just might help you find and keep the job you’ll stay with for decades. Here are her top-level pieces of advice:
- Keep your eyes and mind open as you’re looking for a new position.
- Try to determine if your future boss is a micro-manager.
- Ask about the board of directors.
- Find out if there’s a budget for professional development.
- Ask “when was the last time you tried something new … whether or not it succeeded or failed?”
If you’ve missed these posts, now would be good to see for yourself what all the excitement is about!
Looking for some quick improvements to your fundraising? Get the Moceanic FREE Guide: 5 Donor Love Tips To Boost Your Fundraising In Hard Times. These are easy, proven tactics that help you connect with donors for more revenue, better retention, and stronger relationships. Click through for your copy today!
Related Blog Posts:
- How You Can Beat Impostor Syndrome for a More Joyful Career
- Why It’s Important to Love Fundraising
- 12 Questions to Ask to Make Sure You Get the New Job You Really Want
