VIDEO How Focus on ROI Can Hobble Your Fundraising

VIDEO: How Focus on ROI Can Hobble Your Fundraising

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I hate to admit it, but a lot of what it takes to be smart about fundraising means doing mathematics.

Not my best subject.

Fortunately, it’s not super-hard math.

And fortunately, we have math geeks like Sean to help us understand.

In this difficult time, we need all the good math we can get.

Check out our discussion on the danger of relying on Return on Investment (ROI) and its even more evil twin, Cost to Raise a Dollar.

Find out what numbers you should and should not be looking at as you try to understand what’s happening with your fundraising.

Whether it’s the math of fundraising or any other topic, it’s best to equip yourself for success. And that’s what you’ll do when you join The Fundraisingology Lab by Moceanic. It’s a true community, the thing we all need most right now — plus all kinds of courses, templates, checklists, and other resources that can help you go to new places as a fundraiser. More information here.

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    Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, and has worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others.

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