Fundraising in hard times Archives

Is Donor Fatigue Real, or Are You Afraid to Ask in Tough Times?

August 31, 2026

Sarah Lawson

There’s a conversation that happens in the fundraising sector that I’ve been mulling over for a while now. It goes something like this. Times are hard. Donors are struggling. We shouldn’t be asking right now. It doesn’t feel right. I’ve…

How Honest Crisis Appeals Raise More Money Than You Expect

August 17, 2026

Sarah Lawson

Crises Fundraising, Direct Mail

When money gets tight, the instinct for many nonprofits is to stop spending. You don’t want donors to think the nonprofit is in trouble. You don’t want to seem desperate. You tell yourself you’ll wait until things improve before you…

Recession Fundraising: Where to Focus When Resources Are Tight

August 10, 2026

Sarah Lawson

Crises Fundraising, Major and Mid Value Donors, Newsletters

When budgets get tight, the instinct is to protect everything equally. Everything stays on the list, but everything gets less. It’s the wrong instinct. Not all fundraising income responds to tough times the same way. Some income streams are remarkably…

Why Cutting Fundraising in Tough Times Is a Mistake

August 3, 2026

Sarah Lawson

Crises Fundraising, Strategy

One of our clients was told to cut their fundraising budget by 15%. No discussion, no data, just cut it. I understand why boards do this. Fundraising is one of the biggest line items. When money gets tight, it looks…

To Survive Scary Times, Don’t Panic!

August 8, 2022

Jeff Brooks

Crises Fundraising, Fundraising

I live with a chronic disease you’ve probably heard of all your life: Rheumatoid Arthritis. (Stay with me. This is about fundraising!) Rheumatoid Arthritis is a strange disease because it’s basically damage I’m doing to myself. My immune system, for…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

Is Donor Fatigue Real, or Are You Afraid to Ask in Tough Times?

How Honest Crisis Appeals Raise More Money Than You Expect

Recession Fundraising: Where to Focus When Resources Are Tight

Why Cutting Fundraising in Tough Times Is a Mistake

To Survive Scary Times, Don’t Panic!

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Is Donor Fatigue Real, or Are You Afraid to Ask in Tough Times?

How Honest Crisis Appeals Raise More Money Than You Expect

Recession Fundraising: Where to Focus When Resources Are Tight

Why Cutting Fundraising in Tough Times Is a Mistake

To Survive Scary Times, Don’t Panic!

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC