Professor Adrian Sargeant of The Philanthropy Centre describes research into some of the human needs that charitable giving can help people meet:

• Connectedness
• Autonomy
• Competence
• Growth
• Purpose in Life
• Self-acceptance

When fundraisers aim their strategy and messaging at these fundamental needs that all donors have, they can meaningfully improve results.

See how this can work for you. Don’t miss the powerful examples Prof. Sargeant shares!

Have you aimed your fundraising at meeting your donors’ human needs? Please share your experience by leaving your reply below. We’d love to learn from your experience.