I asked professor Adrian Sargeant of The Philanthropy Centre about the most shocking thing he’s learned in fundraising testing.
Here’s what he told me:
Blokes don’t seem to care about morality.
I’ll leave it at that because you’ll enjoy what he has to say. Let’s just say there’s a gender gap between men and women and issues of morality and philanthropy!
And there’s at least one positive takeaway you can get from this research and use in your fundraising!
Enjoy this quick and informative video!