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VIDEO: My Favorite Fundraising Appeal: The Power of Specificity

If you’re in or near Seattle, or you can manage to get to Seattle, you don’t want to miss the St. Demetrios Greek Festival every September.

The highlight of the Festival for me comes a few months before that, when the organizers send out the fundraising appeal for the community to support the Festival.

It is one of the most amazing super-specific fundraising appeals ever. It lists bulk items the Festival needs and their prices. Here it is:


This may not be right for every charitable cause, but the level of specificity can be powerful, and a great lesson for us all!

Learn more about how to craft powerful fundraising offers that will have your donors lining up to give. That’s just part of the training available for members of The Fundraisingology Lab. Check it out.

Here are some other posts on great fundraising offers:


  • Jeff Brooks

    Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, and has worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others.

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