In this quick video interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the “4-S” Method of engaging with donors about bequest giving:
- Shut up
Following this method can make the most nervous or shy fundraiser into a bequest superstar because it connects with donors on a meaningful level.
You don’t always get a “yes,” but you can count on having a good conversation! Try it! I’d welcome your thoughts and feedback in the comments section of this blog!