In this quick video interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the “4-S” Method of engaging with donors about bequest giving:
- Story
- Story
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- Shut up
Following this method can make the most nervous or shy fundraiser into a bequest superstar because it connects with donors on a meaningful level.
You don’t always get a “yes,” but you can count on having a good conversation! Try it! I’d welcome your thoughts and feedback in the comments section of this blog!
Want to learn everything you need to know about bequest fundraising? My online course, Your Complete Roadmap to Raising Money with Bequests is available for all members of The Fundraisingology Lab.
