Pop Art Woman light on the palm e1537496107373

VIDEO: The Magic Words of Bequest Fundraising

No Comments

Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving.

Learn the importance of:

  • “Family” language
  • The importance of simplicity
  • The power of the word “like”

And more … all of it confirmed by neuroscience research and experience. Watch the video to learn more!

Here’s the best thing you can do to jump-start an effective bequest fundraising program: Check out my online course, Your Complete Roadmap to Raising Money with Bequests. You can access it in The Fundraisingology Lab.

Previous Post
Bananas and Direct Mail Fundraising: 3 Easy Improvements
Next Post
How Fundraisers Should to Respond to the Sulawesi Disaster

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.