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VIDEO: The Magic Words of Bequest Fundraising

Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving.

Learn the importance of:

  • “Family” language
  • The importance of simplicity
  • The power of the word “like”

And more … all of it confirmed by neuroscience research and experience. Watch the video to learn more!

Here’s the best thing you can do to jump-start an effective bequest fundraising program: Check out my online course, Your Complete Roadmap to Raising Money with Bequests. You can access it in The Fundraisingology Lab.

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