Pop Art Man Hide and Seek landscapeCAT VIDEOS

VIDEO: Good and Bad Delusions: What My Cat Is Teaching Me about Fundraising


I’d like to introduce you to Dulcinea, my cat.

She’s very nice. We have a great relationship, as long as I keep supplying cat food.

But we’re both delusional.

That’s okay, though. It’s how two very different species can get along so well.

Being delusional is not good for fundraisers. You need to be completely aware of the ways you are different from your donors.

Here are some things to think about to help you understand the differences.

Dulcinea agrees.

(No cats or humans were harmed in the production of this video.)

Want to know more ways to clarify your approach to your donors? Take my Moceanic online course, Irresistible Communications for Great Nonprofits.  You can access it and more when you join The Fundraisingology Lab. It will help you take your fundraising to a whole new level — guaranteed! (Yes, guaranteed, as in you get your money back if it doesn’t help you seriously improve your fundraising results!)



  • Jeff Brooks

    Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, and has worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others.

Previous Post
The Beauty of Ugly Fundraising
Next Post
How Cost-Effectiveness Could Destroy Your Charity

Related Posts

2 Comments. Leave new

  • I would so like to see captions on your videos. I am hard of hearing and need the information from your videos. I have a “family endowment” – type of charity except the “family “ is not wealthy. We are just trying to make a difference in the lives of students living in poverty.

    • Jeff Brooks
      July 17, 2018 2:19 am

      We do add captions to videos, thought sometimes there’s a bit of a lag between posting and captioning. This video will be captioned later today. Thanks!


Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.