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VIDEO: Good and Bad Delusions: What My Cat Is Teaching Me about Fundraising


I’d like to introduce you to Dulcinea, my cat.

She’s very nice. We have a great relationship, as long as I keep supplying cat food.

But we’re both delusional.

That’s okay, though. It’s how two very different species can get along so well.

Being delusional is not good for fundraisers. You need to be completely aware of the ways you are different from your donors.

Here are some things to think about to help you understand the differences.

Dulcinea agrees.

(No cats or humans were harmed in the production of this video.)

Want to know more ways to clarify your approach to your donors? Take my Moceanic online course, Irresistible Communications for Great Nonprofits.  You can access it and more when you join The Fundraisingology Lab. It will help you take your fundraising to a whole new level — guaranteed! (Yes, guaranteed, as in you get your money back if it doesn’t help you seriously improve your fundraising results!)


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4 Comments. Leave new

  • I would so like to see captions on your videos. I am hard of hearing and need the information from your videos. I have a “family endowment” – type of charity except the “family “ is not wealthy. We are just trying to make a difference in the lives of students living in poverty.

    • Jeff Brooks
      July 17, 2018 2:19 am

      We do add captions to videos, thought sometimes there’s a bit of a lag between posting and captioning. This video will be captioned later today. Thanks!

  • Kari Hammett-Caster
    February 29, 2024 7:58 am

    Great reminders! I often remind program staff to think of explaining our work to their grandmother and the simpler, the better. I liked your idea of “what we think is cool is not necessarily what they think is cool.” Its often a battle within nonprofits to point out that all our innovations are not necessarily what appeals to the donor–especially when it comes to technology. The older audience for sure, but even the younger ones. Very thought-provoking! Thanks!

  • I LOVE THIS. This is such an incredible parallel to comms with donors!!!


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