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Pop Art WOW e1551253653775

VIDEO: How a Supporter Connection Survey Transformed Our Fundraising

Donor Love
Rose Young, Campaign Team Leader at Baptist World Aid in Australia, wanted to know how to create a Supporter Connection Survey. She’d heard about them and how effective they are, but had never done one. She Googled it and found…
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Pop Art Woman letter e1517205020284

A Great Way to REALLY Thank Your Donors

Donor Love, Newsletters
I want to show you one of the best examples of donor care that I’ve ever seen. I got it more than 10 years ago, from the Children’s Cancer Institute in Australia. To read the whole thing, click here. We…
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Pop Art Bad News Panic Financial Failure e1511316000792

What Donor-Focused Websites Look Like

Donor Love
Making your website connect with donors and treat them as heroes are one of the most important things it can do. It can recruit new donors, bring in more donations, and cement your relationships with the donors you have. Yet…
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Pop Art Teacher Coat Tie e1521409560333

VIDEO: Stupid Fundraising Sometimes Works

Donor Love
Jeff dons his “mean teacher” costume to tell the smart fundraisers a secret about how to think about fundraising in a way that will keep you clear-headed, realistic, and open-minded. Don’t miss this important mini-lecture. It might be on the…
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Sorry darling

Sorry Darling, Not Everyone Wants a Relationship With You

Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
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Pop Art Baseball player with bat pop art style vector illustration

Why It’s Important to Love Fundraising

Donor Love
Like many Americans, I have an inexplicable love for baseball. One of my favorite things about baseball is how the players watch the game. When they aren’t on the field, they line up along the fence between the dugout and…
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Made to stick

Six Steps to Make Your Communications Sticky

Donor Love, Branding, Donor Psychology, Storytelling
How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…
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Save the Snails Hyper-Personalisation In Action

Save the Snails Hyper-Personalisation In Action

Direct Mail, Donor Love, Major and Mid Value Donors, Writing
Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…
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Title of article (please use title caps and rename this file as Title V1 JB): The Data Does Wonders, But Only If You Use It

The Data Does Wonders, But Only If You Use It

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
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Survey Course

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
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