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VIDEO: 6 Big Tips for Big Campaigns

Fundraising
Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…
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What makes donors respond - the image or the copy?

What Makes Donors Respond?

Donor Psychology
I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA. Each ad is half brilliant.  And half not-so-brilliant. Sean and I talked about these ads and the easy step each of them…
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