What makes donors respond - the image or the copy?

What Makes Donors Respond?

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I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA.

Each ad is half brilliant.  And half not-so-brilliant.

Sean and I talked about these ads and the easy step each of them could take to be fully brilliant and connect deeply and meaningfully with donors.

Making your fundraising all-the-way brilliant … aimed directly at the hearts and minds of donors … it’s not easy.  But it’s not that hard.

Find out the secret of how you can be brilliant any time you want in this six-minute video.

Please share your thoughts by leaving a reply below. We’d love to learn from your experience.

Author

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    Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, and has worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others.

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