Everyone talks about stewardship and donor care, but great examples are actually pretty rare.
But it is actually not that hard to ‘do’ great donor care. Nor is it that expensive.
Looked at in another way, NOT doing donor care is expensive.
One of my favourite pieces of great donor care is a letter I received from the Children’s Cancer Institute nearly ten years ago. Click here and have a read.
All the coloured text is actually personalised based on my previous transactions. I hope you enjoy reading it.
