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Marketers and Fundraisers need to work together to achieve their goals

MarComms Are Not the Enemy: How to Explain Why Fundraising Writing Is Different

Fundraising
Harvey McKinnon, of Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist, Moceanic, talk about the all-too-common problem of marketing/communications departments weakening fundraising. It often feels like it, but marketing people are not the enemy! There needs to be an understanding between…
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How to Make Fundraising Work: Nail the Offer

How to Make Fundraising Work: Nail the Offer

Fundraising
Lynne Boardman, Managing Director at Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist at Moceanic, discuss the one thing that makes all the difference in fundraising: The offer — also called the call to action or the proposition. Nail this truth,…
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How Do Disasters Affect Your Charity?

How Do Disasters Affect Your Charity?

Fundraising, Monthly Giving
My heart and best wishes go out to the victims of the terrible hurricanes that hurtled through Caribbean countries and Gulf states over the past few weeks. In terms of fundraising after the disaster, there are two ‘types’ of charities:…
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Passive-Aggressive Fundraising -- Just Stop It!

Passive-Aggressive Fundraising — Just Stop It!

Fundraising
Do you need your donors? It’s a yes-or-no question. There’s no maybe, no degrees of agreement. You need donors to make your work possible, or you have some other source of funding and you don’t need donors. Even if donors…
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Pop Art Ice Bucket Challenge business man

How You Can Have Your Own Ice Bucket Challenge-Like Success

Fundraising
Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone disease) became the beneficiaries of a gargantuan…
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So You Think You're Donor Centric?

So You Think You’re Donor Centric?

Fundraising
There was a list of “donor centric fundraising tactics” floating around our industry a few months ago. It was mostly proven and common-sense tactics for treating donors with respect, thanking them, showing them the difference their giving makes. Stuff like…
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Thank You 2

Who Are Your Favourite Fundraising Mentors?

Fundraising, Fundraising Training Needs
Who are your favourite fundraising mentors/gurus/smarties? How would you like to hear more from them? We are going to invite more and more guest bloggers. Awesome people who have something to share. They don’t have to be established bloggers, just…
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Pop Art Pop Art Confident Business Woman Super Hero in Suit with Red Cape 123RF

The Secret of Success: Do Only What Only You Can Do

Fundraising, Fundraising Training Needs
Guest blogger – Dearne Cameron, CEO of Pareto Fundraising (Sorry Moceanic subscribers and Dearne – the email that you may have received about this post did not explain that Dearne is the guest author of this article – not Sean!)…
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Sean Cartooned

The Most Powerful Communication Tool: The Supporter Connection Survey

Fundraising, Donor Love
A proven method for increasing revenue, uncovering legacy donors and improving donor-centricity. With data-led fundraising guru Sean Triner Do you have lots of lovely donors supporting your work?  Do you have a direct mail program?  Or an online fundraising program?…
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How To Free Your Fundraising From The Destructive Power Of Committees

Fundraising
Raise your hand if you’ve seen the damage committees can do to fundraising. Keep that hand up if you’re on such a committee. Thought so. Committees are ubiquitous in our industry. And deadly. The committee that really screws things up…
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