My heart and best wishes go out to the victims of the terrible hurricanes that hurtled through Caribbean countries and Gulf states over the past few weeks.
In terms of fundraising after the disaster, there are two ‘types’ of charities: Those working to assist in the disaster and those whose work is not at all related to the disaster.
Here are my essential tips for whichever you are:
Working in the disaster area?
Thank donors fast. Tell them what you are doing with their donation.
Make sure you follow up new donors with a second ask, quickly, by phone when you can, email when you can’t. This will get the best response EVER from this new group of donors and helps with on-boarding them to your cause.
Follow up again, before the disaster is off the news to ask for a monthly gift.
If you are working for a charity running disaster campaigns, check out this quick video on how to follow up:
Not working in the disaster area?
Don’t commit ‘tsunami suicide’.
Following the 2004 tsunami many charities who weren’t helping tsunami victims held back their fundraising campaigns. This was because of fear they wouldn’t perform well with all the tsunami media coverage.
They were right – they didn’t perform well. But mostly because they held back.
Do you have questions about fundraising after the disaster? Or would you like to share your own experience? If you’re working in disaster recovery or not, please post your questions and feedback on the Moceanic Blog.
If you would like to talk to me more about your disaster fundraising, I’d love to help. Book a free 25-minute chat and get even more great tips!