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Posts by Sean Triner

Co-Founder of Moceanic

Sean Triner is a Co-Founder of Moceanic and Pareto Group. With over three decades of experience in fundraising and a Bachelor of Science (Honours) in mathematics, Sean has a wealth of fundraising expertise to share with Moceanic members and blog readers. He is also a coach and available for bookings on the Coaching+ program for fundraisers to help answer your questions and work hands-on directly with you.

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[VIDEO] Sean Asks Adrian Sargeant: What Is the Biggest Thing in Fundraising No One Is Doing?

Donor Psychology
Sean had Professor Adrian Sargeant of The Philanthropy Centre on the line, so he asked him this: What is the most important thing in fundraising that no one is doing? We are pretty good at describing problems and getting donors to…
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How Fundraisers Should to Respond to the Sulawesi Disaster

Fundraising
The videos coming from Indonesia are shattering: The massive angry wave crashing ashore, engulfing buildings and people. The unstoppable surge of black water pushing cars and shattered pieces of buildings through the streets. The rows of body bags. Our thoughts…
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VIDEO: Adrian Sargeant on the Most SHOCKING Thing I’ve Learned from Fundraising Testing

Fundraising, Donor Psychology
I asked professor Adrian Sargeant of The Philanthropy Centre about the most shocking thing he’s learned in fundraising testing. Here’s what he told me: Blokes don’t seem to care about morality. I’ll leave it at that because you’ll enjoy what…
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How Much Is Too Much for High-End Direct Mail Packs?

Major and Mid Value Donors
Great question from an alert reader: I was talking about the power of elaborate mid-value direct mail packs. You know, the kind that mails in a special envelope, has a multi-page letter, and all kinds of interesting enclosures. It can…
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When Is Testing NOT Worthwhile in Fundraising?

VIDEO: Sean Asks Adrian Sargeant: When Is Testing NOT Worthwhile in Fundraising?

Fundraising
I recently had Professor Adrian Sargeant of The Philanthropy Centre on the line, so I asked a quick, but a very important question: When should a fundraiser NOT bother with testing? Really. We go on and on about the importance of…
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Christmas appeal

VIDEO: How to Plan Your Christmas Appeal in Advance for Maximum Impact

Direct Mail
It’s Christmas in August here at Moceanic, and Sean has a plan for meaningfully improving your Christmas/Holiday/Year-End campaigns. Starting NOW. This very short video will give you a framework that will not only improve your results during the critical last…
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Free Toilet Paper! How Much Is It Going to Cost?

Pro Bono
Someone recently asked me a very good question: Are in-kind donations part of fundraisers’ responsibility? Or is it the responsibility of a procurement officer? Charities love to get stuff for free. When I was a new fundraiser, fresh out of…
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How Cost-Effectiveness Could Destroy Your Charity

Maths of Fundraising
Write down these three things: Your favourite charity — not the one you work for How you support that charity (monthly gift, volunteer, occasional donation) Why you support them Here’s mine: My favourite charity: The Sumba Foundation How I support…
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VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

Direct Mail
In this short video I’m going to show you something amazing:  A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it! And it doesn’t involve inventing…
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What Millennials Can Do for Your Organisation (or rather, What Millennials Can Do TO Your Organisation)

Demographics
What’s the best way to get donations from people under 40 years old? Wait until they are over 40. No, I’m not making a joke. With rare exceptions, people under 40 are not a priority for fundraising approaches. They are…
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