Harvey McKinnon Archives

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

September 14, 2020

Jeff Brooks

Book Review: How to Create Lifelong Donors through Monthly Giving by Harvey McKinnon The most important thing you need to know about fundraising is this: Everything you do is about finding and stewarding three types of donors: Major (and mid-value)…

Pop Art Millennials party dancing e1521411436406

What Millennials Can Do for Your Organisation (or rather, What Millennials Can Do TO Your Organisation)

March 26, 2018

Sean Triner

Demographics

What’s the best way to get donations from people under 40 years old? Wait until they are over 40. No, I’m not making a joke. With rare exceptions, people under 40 are not a priority for fundraising approaches. They are…

Pop Art Surprised woman banknote hundred dollars e1528105619960

The Surprisingly Effective Way to Up Your Fundraising Game and Find Your Most Devoted Donors

March 19, 2018

Harvey McKinnon

Monthly Giving

This may come as a surprise, but one of the most financially significant things any nonprofit activist organization can do is have a monthly giving program. Monthly giving programs are the lifeblood of many of the biggest activist organizations. Amnesty…

Pop Art Protester African American e1520237053583

Activism Organisers: Why You Should Know About Fundraising

March 12, 2018

Jeff Brooks

Activism

Jeff Brooks, Fundraisingologist at Moceanic and Harvey McKinnon of Harvey McKinnon Associates, explore the amazing overlaps between activism and fundraising. The two things, often seen as extremely different, are really two sides of the same coin. Understanding fundraising can make activists…

What’s Your ‘Wedge’ in Campaigning? You Need it to Win!

March 12, 2018

Jeff Brooks

Activism

Lynne Boardman and Harvey McKinnon of Harvey McKinnon Associates look at a powerful way of winning over “swing” voters and supporters — the Wedge. It’s a way to get the support of people who are “on the fence.” This works in…

Pop Art Businesswoman Holding Cash e1517480944956

Why Direct Mail is SO Powerful: Even Now

February 5, 2018

Sean Triner

Direct Mail

Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic take a close look at direct mail, the most important source of donors and donations in most countries around the world. Direct mail not only raises a lot of…

Pop Art Businessman watered money dollars from a watering can e1515052363699

How Can I Get More Monthly Donors Without a Big Budget?

January 8, 2018

Jeff Brooks

Monthly Giving

Christiana Stergiou, Fundraisingologist with Moceanic, and Harvey McKinnon, Harvey McKinnon Associates tackle an important question from blog reader Bec: How can I get more monthly givers without a big budget? You’ll find the answers remarkably helpful. Because a big budget…

Pop Art Business Woman with Money e1511147400730

Mid-Value Donors: Neglected and Desperate to Help

November 20, 2017

Sean Triner

Fundraising, Major and Mid Value Donors

Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors. Learn how to treat them and communicate with them in ways that will…

Marketers and Fundraisers need to work together to achieve their goals

MarComms Are Not the Enemy: How to Explain Why Fundraising Writing Is Different

October 31, 2017

Jeff Brooks

Fundraising

Harvey McKinnon, of Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist, Moceanic, talk about the all-too-common problem of marketing/communications departments weakening fundraising. It often feels like it, but marketing people are not the enemy! There needs to be an understanding between…

Membership is currently closed

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

What Millennials Can Do for Your Organisation (or rather, What Millennials Can Do TO Your Organisation)

The Surprisingly Effective Way to Up Your Fundraising Game and Find Your Most Devoted Donors

Activism Organisers: Why You Should Know About Fundraising

What’s Your ‘Wedge’ in Campaigning? You Need it to Win!

Why Direct Mail is SO Powerful: Even Now

How Can I Get More Monthly Donors Without a Big Budget?

Mid-Value Donors: Neglected and Desperate to Help

MarComms Are Not the Enemy: How to Explain Why Fundraising Writing Is Different

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

We are on Climate Strike

On Friday September 20, the Moceanic team is joining students around the world for the Global Climate Strike. We urge you to stand up for our planet and their future by joining the strike and working for change. This does make a difference.

You can close this box to continue to our site. But instead, please find out more about the Global Climate Strike here.

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Popular Posts

Topics

Tags

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2