Copywriting Archives | Page 4 of 8

3 Ways to Raise Funds When Your Cause Isn’t Exciting

April 11, 2022

June Steward

I’ve heard many a fundraiser bemoan the fact that their cause isn’t easy. What do they consider “easy”? They often say it’s cancer. Or helping children. Or rescuing animals. Whether those topics are actually easier or not is debatable.…

3 Habits of Highly Effective Fundraising Writers

April 4, 2022

Julie Cooper

Writing

Fundraising writing is unlike most any other type of writing. It’s simple, urgent, conversational, emotional, repetitive, and old-fashioned. And it can be tricky, for sure. The good news is that you can learn the skills needed to create effective fundraising…

The No-Nonsense, Works-Every-Time Secret to Effective Writing

March 21, 2022

Jeff Brooks

Writing

I think I know the true difference between excellent writers and everyone else: It’s not talent (though talent is good). It’s not a secret their English teacher told them but didn’t tell the rest of the class. It’s a…

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

February 28, 2022

Julie Cooper

Donor Love, Writing

Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…

Want More Fundraising Revenue? Give Donors a Personalised Experience!

January 6, 2022

Sean Triner

Direct Mail, Writing

You’re at a party with people chatting all around you. You can’t hear specific conversations. But then something happens: your name is mentioned. Instantly, your attention is captured!* Your brain has an amazing ability. It sifts and sorts through millions…

Pop Art Boring report man fell asleep e1516262595881

How to Keep Writing When You’re on Empty

March 16, 2020

Jeff Brooks

Creativity, Writing

NOTE: This blog post was written during — and is about — normal times. Now is not a normal time. There are a number of suggestions below — like “sneak out to a movie” and “do your work in a…

One Rule That Can Turn Your Fundraising to Gold

November 11, 2019

Jeff Brooks

Writing

“This is why people should give!” the new executive director said. He dramatically threw a newspaper on the table, leaned back, and glowered at everyone sitting around the conference room. The newspaper was folded open to A13. Near the bottom…

26 Tips for More Effective Fundraising Writing

October 14, 2019

Jeff Brooks

Fundraising, Writing

1. Write the call to action (the reply device or landing page) first It’s very un-Zen to say it, but fundraising is more about the destination than the journey. You’re going to arrive a lot more successfully when you know…

pop art Young black woman casual with bubble saying 3123rf e1565148983755

3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Direct Mail

Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

9 Truths about Fundraising I Wish I Had Figured Out Sooner

July 21, 2019

Jeff Brooks

Fundraising

One of the more disturbing things about spending decades in a career is looking back and remembering how incredibly wrong you used to be! So I’m going to give you a quick tour of some ways I used to be…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

3 Ways to Raise Funds When Your Cause Isn’t Exciting

3 Habits of Highly Effective Fundraising Writers

The No-Nonsense, Works-Every-Time Secret to Effective Writing

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

Want More Fundraising Revenue? Give Donors a Personalised Experience!

How to Keep Writing When You’re on Empty

One Rule That Can Turn Your Fundraising to Gold

26 Tips for More Effective Fundraising Writing

3 Last-Minute Tweaks for Your End-of-Year Campaign

9 Truths about Fundraising I Wish I Had Figured Out Sooner

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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FUNDRAISING TIPS FROM MOCEANIC