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Pop Art Airplane

Effective Fundraising Is Always a “Choose Your Own Adventure” Story

Storytelling
Remember those Choose Your Own Adventure books? They are kid-fiction adventures that originated in the late 70s. Each book is narrated in the second person — you — and offers periodic decision points for the reader. It goes something like…
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Pop Art Sing

5 Professional Tips for Making Your Fundraising Stories Sing

Storytelling
Jeff Brooks joins long-time friend and colleague, Kristine Poggioli to talk about writing great stories for fundraising — for direct mail, email, or any other medium. Kristine’s tips for fundraising stories that really do the job: Grab the reader’s attention…
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Pop Art Truck Driver e1518680821459

Angry Bees and Direct Mail Fundraising

Storytelling
Not long ago, when I was in Toronto airport on Canada Day (1st July) I read a fascinating story about a ‘Transportation mishap’ (no kidding, that is what the local paper called it). A truck with millions of bees had…
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Pop Art Map of Africa

The Uncomfortable Blessing of Fundraising

Storytelling
I was in Uganda, gathering stories on behalf of a client. At that time, Uganda was Ground Zero of the AIDS epidemic. The disease had devastated parts of the country, killing nearly all adults under 60. The tranquil beauty of…
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Pop Art Robot Hamlet

You Have No Dramatic Stories to Tell? You’re Looking at it Wrong!

Storytelling
We don’t have any dramatic stories to tell! How can we tell great stories? We don’t work with babies or puppies! We have no way to be emotional. Have you heard or said things like this? It’s flat-out wrong. If…
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Pop Art Father and Son e1518471523916

How Dad’s Last Story Changed My Life

Storytelling
Like many people, I spent much of my life believing my father was immortal. Then he told me a story that changed that. When dad was diagnosed with cancer, I knew he was going to beat it. The whole family…
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Made to stick

Six Steps to Make Your Communications Sticky

Donor Love, Branding, Donor Psychology, Storytelling
How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…
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Did you hear about Chelsea

The Power of Witnessing

Storytelling
Many charities have proven that telling individual stories is more motivating for potential donors than throwing statistics and numbers at them. Telling potential donors that there are 10,000 people diagnosed with a disease per annum is not as effective as…
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