Donor Psychology Archives | Page 2 of 4

The Best Thing You Can Do for Your Donors

May 25, 2020

Jeff Brooks

For the last few weeks, I’ve been asking every fundraiser I’ve talked to one strange question: How clean are your closets right now? The weird thing is, the majority tell me their closets are cleaner than they’ve been in years.…

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2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Fiona McPhee

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

What Your Direct Mail is Like for Real People

October 7, 2019

Fiona McPhee

Direct Mail, Donor Psychology

I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…

[VIDEO] Sean Asks Adrian Sargeant: What Is the Biggest Thing in Fundraising No One Is Doing?

November 6, 2018

Sean Triner

Donor Psychology

Sean had Professor Adrian Sargeant of The Philanthropy Centre on the line, so he asked him this: What is the most important thing in fundraising that no one is doing? We are pretty good at describing problems and getting donors to…

VIDEO: Adrian Sargeant on the Most SHOCKING Thing I’ve Learned from Fundraising Testing

September 24, 2018

Sean Triner

Fundraising, Donor Psychology

I asked professor Adrian Sargeant of The Philanthropy Centre about the most shocking thing he’s learned in fundraising testing. Here’s what he told me: Blokes don’t seem to care about morality. I’ll leave it at that because you’ll enjoy what…

VIDEO: Adrian Sargeant Reveals How Fundraising Meets Human Needs

June 30, 2018

Jeff Brooks

Donor Psychology

Professor Adrian Sargeant of The Philanthropy Centre describes research into some of the human needs that charitable giving can help people meet: Connectedness Autonomy Competence Growth Purpose in Life Self-acceptance When fundraisers aim their strategy and messaging at these fundamental…

VIDEO: Roger Craver on the Amazing Donor-Behavior Prediction Tool You Can Use Now

April 16, 2018

Jeff Brooks

Donor Psychology

Roger Craver, founder of DonorVoice and editor at the must-read blog, The Agitator, describes the power of the donor commitment survey, a simple three-question survey that’s highly predictive of donor giving. He’ll show you how to put it to work…

What Makes Donors Respond?

December 11, 2017

Jeff Brooks

Donor Psychology

I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA. Each ad is half brilliant. And half not-so-brilliant. Sean and I talked about these ads and the easy step each of them…

Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

October 23, 2017

Sean Triner

Direct Mail, Donor Psychology, Major and Mid Value Donors

Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…

Six Steps to Make Your Communications Sticky

September 1, 2017

Sean Triner

Donor Love, Branding, Donor Psychology, Storytelling

How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

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The Best Thing You Can Do for Your Donors

2 Truths Your Donors Wish You Understood about Direct Mail

What Your Direct Mail is Like for Real People

[VIDEO] Sean Asks Adrian Sargeant: What Is the Biggest Thing in Fundraising No One Is Doing?

VIDEO: Adrian Sargeant on the Most SHOCKING Thing I’ve Learned from Fundraising Testing

VIDEO: Adrian Sargeant Reveals How Fundraising Meets Human Needs

VIDEO: Roger Craver on the Amazing Donor-Behavior Prediction Tool You Can Use Now

What Makes Donors Respond?

The Weird Power of Long Fundraising Letters

Six Steps to Make Your Communications Sticky

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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New York: 8pm Thursday, Aug 23
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Auckland: 12 Noon Friday, Aug 24
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