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The Most Powerful Communication Tool: The Supporter Connection Survey

Fundraising, Donor Love
A proven method for increasing revenue, uncovering legacy donors and improving donor-centricity. With data-led fundraising guru Sean Triner Do you have lots of lovely donors supporting your work?  Do you have a direct mail program?  Or an online fundraising program?…
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How To Ask Every Donor The Right Amount

Direct Mail, Donor Love, Maths of Fundraising
Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…
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logjam e1519966070683

How To Break The $100 Logjam

Direct Mail, Donor Love, Major and Mid Value Donors
A Way to Cultivate Mid-Value Donors There’s a strange thing that happens on nearly every donor file I’ve looked at. It could be happening on yours: The $100 Logjam. It goes like this: We expect a donor file to be…
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pop art thank you speech bubble from dreamstime

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

Donor Love, Digital Fundraising, Major and Mid Value Donors
I got this brilliant message from April Kelsey – a fundraising and communications specialist based in Hampton, VA, USA. Hey, Sean! Today I made about $100k off ONE thank you email, applying techniques I’ve been learning from you and others…
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Magical New Survey Type Can Power Fundraising Growth for Years to Come

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
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Why

Why Do You Do What You Do?

Donor Love, Donor Psychology
As I was working on some articles about story-telling, copywriting for your website and making your direct mail great I found I had to come back to the absolute fundamentals about why we in charities write anything at all. It…
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Fundraising

Donor Surveys are Great! But Should We Ask for Money?

Donor Love, Donor Psychology, Major and Mid Value Donors, Maths of Fundraising
Genuine donor surveys are the most powerful tool in fundraising.  They are effectively a large, technological extension of your ears.  And few would argue that listening to individual donors about their motivations, needs and opinions is a bad thing. Whether…
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Gift

Thank You For ‘Hanging Out’ With Me

Trends, Branding, Demographics, Direct Mail, Donor Love
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
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Welcoming e-News Subscribers

Digital Fundraising, Donor Love
A friend just asked me about the best practice for welcoming people who sign up for e-news or updates through your website home page. Well, as always, it depends.  Is the purpose of the newsletter, information, fundraising or service provision? …
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The Odd Line From the Bible Increases Response Rate From Christians, But What About Non-Christians?

Direct Mail, Donor Love, Major and Mid Value Donors
I have read many a post, article or heard words of wisdom that people who partake in religious activities tend to be slightly more generous than those that don’t.  It is hard to get concrete data to back that up in…
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