Direct Mail Archives

How to Turn a Single Direct Mail Appeal into a Full Campaign

September 15, 2025

Jeff Brooks

Digital Fundraising, Direct Mail, Fundraising

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 3. As much as we may hate to admit it, one of the top reasons…

Winning Direct Mail Lifts: Where to Invest to Improve Response

September 8, 2025

Jeff Brooks

Direct Mail, Fundraising, Major and Mid Value Donors

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 2. It’s easy to say “Spend more to get more.” But what exactly should you…

How to Increase Direct Mail Open Rates using Mystery

August 25, 2025

Jeff Brooks

Digital Fundraising, Direct Mail

Curiosity is one of the most human traits. When we don’t know what’s going on, we feel compelled to find out. Think monkeys. Or kittens: We perk up and pay a lot more attention when we don’t know what something…

10 Design Tips for Stronger Direct Mail Fundraising

August 18, 2025

John Lepp

Direct Mail, Donor Love

There’s a reason I’ve spent more than 25 years peering into donor mailboxes. The truth is: most of what shows up in there is easy to ignore. Perfectly branded. Polished. Bland. It’s mail that’s trying to be liked by the…

How We Survived the End of Cheques, What We Learned, and What You Can Do Now

November 4, 2024

Sean Triner

Crises Fundraising, Direct Mail

A “storm” hit the charity community in New Zealand a few years ago. It did some serious damage. But it could have been much worse, if not for the work of some wide-awake organisations and people. The storm: the end…

How the 40-40-20 Rule Gives You Freedom, Confidence, and Success in Fundraising

November 14, 2022

Jeff Brooks

Creativity, Direct Mail

Let me share a rule I learned from a grizzled old-time direct response professional. He learned it from the classic days of commercial direct response, when he’d spent years creating direct mail for magazine subscriptions. It’s called the 40-40-20 Rule. …

5 More Winning Ways to Start Your Next Fundraising Appeal

October 3, 2022

Lisa Sargent

Direct Mail, Writing

Lisa Sargent’s last post on this blog, 6 Winning Ways to Start Your Next Fundraising Appeal, was so popular, that we asked her to give you even more! Over to Lisa… The right lead on a fundraising letter is like…

6 Winning Ways to Start Your Next Fundraising Appeal

July 4, 2022

Lisa Sargent

Direct Mail, Writing

Ah, the terror of the blank page. That blank screen – that blinking cursor – that unstarted fundraising appeal – staring back at you from the void. Waiting for you to let it soar with a clear, powerful, captivating lead……

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

May 23, 2022

Jeff Brooks

Digital Fundraising, Direct Mail, Time Management

I remember that panicked feeling that arose when someone suggested doing an integrated multi-channel fundraising campaign. What it meant to me, the frontline copywriter, was four times as much work crammed into the same amount of time as a “normal”…

Want More Fundraising Revenue? Give Donors a Personalised Experience!

January 6, 2022

Sean Triner

Direct Mail, Writing

You’re at a party with people chatting all around you. You can’t hear specific conversations. But then something happens: your name is mentioned. Instantly, your attention is captured!* Your brain has an amazing ability. It sifts and sorts through millions…

NEW FREE WORKSHOP: Double Your Year-End Donations

How to Turn a Single Direct Mail Appeal into a Full Campaign

Winning Direct Mail Lifts: Where to Invest to Improve Response

How to Increase Direct Mail Open Rates using Mystery

10 Design Tips for Stronger Direct Mail Fundraising

How We Survived the End of Cheques, What We Learned, and What You Can Do Now

How the 40-40-20 Rule Gives You Freedom, Confidence, and Success in Fundraising

5 More Winning Ways to Start Your Next Fundraising Appeal

6 Winning Ways to Start Your Next Fundraising Appeal

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

Want More Fundraising Revenue? Give Donors a Personalised Experience!

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Dive Into Smarter Fundraising with Moceanic

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