Many charities shy away from the ‘bad’ their organisation tries to fix.  This is not facing reality, not telling the truth and not giving people the opportunity to make bad good.

Here is a cracking example from Concern Worldwide of telling the truth, well.

Don’t let your beneficiaries down by not telling and showing the truth.  This kid needs your help – and you can see why.

Sean

* Inspired by the word wizard fundraising genius Tom Ahern who has a brilliant way with words. Sign up to his awesome newsletter here.