The Truth Well Told*

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Many charities shy away from the ‘bad’ their organisation tries to fix.  This is not facing reality, not telling the truth and not giving people the opportunity to make bad good.

Here is a cracking example from Concern Worldwide of telling the truth, well.

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concern worldwide

Don’t let your beneficiaries down by not telling and showing the truth.  This kid needs your help – and you can see why.


* Inspired by the word wizard fundraising genius Tom Ahern who has a brilliant way with words. Sign up to his awesome newsletter here.


  • Sean Triner

    Sean Triner is a Co-Founder of Moceanic and Pareto Group. With over three decades of experience in fundraising and a Bachelor of Science (Honours) in mathematics, Sean has a wealth of fundraising expertise to share with Moceanic members and blog readers. He is also a coach and available for bookings on the Coaching+ program for fundraisers to help answer your questions and work hands-on directly with you.

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