MEMBERSHIP
MEMBERS | LOGIN
An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

Here’s One Easy Tool That Transforms Your Fundraising

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Suppose I told you there’s a fundraising tool you (yes you!) can put to work that will do these things: Gather information on what motivates your best donors to give, so you can speak more personally and relevantly to them.…
Read More
Save the Snails Hyper-Personalisation In Action

Save the Snails Hyper-Personalisation In Action

Direct Mail, Donor Love, Major and Mid Value Donors, Writing
Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…
Read More
The Most Crazy Thing I Ever Heard

The Most Crazy Thing I Ever Heard

Maths of Fundraising, Bequests and Legacies
I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…
Read More
Title of article (please use title caps and rename this file as Title V1 JB): The Data Does Wonders, But Only If You Use It

The Data Does Wonders, But Only If You Use It

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
Read More
Pop Art Ice Bucket Challenge business man

How You Can Have Your Own Ice Bucket Challenge-Like Success

Fundraising
Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone disease) became the beneficiaries of a gargantuan…
Read More
Survey Course

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
Read More
Sean Cartooned

The Most Powerful Communication Tool: The Supporter Connection Survey

Fundraising, Donor Love
A proven method for increasing revenue, uncovering legacy donors and improving donor-centricity. With data-led fundraising guru Sean Triner Do you have lots of lovely donors supporting your work?  Do you have a direct mail program?  Or an online fundraising program?…
Read More
Pop Art up and Down arrows

What is Essential Data to Capture and Why?

Trends, Monthly Giving
It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…
Read More
Community survey 670x430 e1518751692453

Magical New Survey Type Can Power Fundraising Growth for Years to Come

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
Read More
Fundraising

Donor Surveys are Great! But Should We Ask for Money?

Donor Love, Donor Psychology, Major and Mid Value Donors, Maths of Fundraising
Genuine donor surveys are the most powerful tool in fundraising.  They are effectively a large, technological extension of your ears.  And few would argue that listening to individual donors about their motivations, needs and opinions is a bad thing. Whether…
Read More
This website uses cookies to improve your experience. If you continue to use this site, you agree with it.