Copywriting Archives | Page 2 of 8

The 3 Features of Powerful Fundraising Stories

July 15, 2024

Jeff Brooks

A wonderful and exasperating thing about little kids is how much they love to hear stories. Over and over again. When my kids were small, they couldn’t get enough of one particular story… “Tell the Polyphemus Story!” they’d clamor. I…

How Fundraising Words Are Different from Sales Words

June 24, 2024

Russell James

Bequests and Legacies, Donor Psychology

Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. Isn’t fundraising just sales? Whether it’s a used car or insurance or scholarships, sales…

How to Tell the Donor’s Story in Your Fundraising

June 17, 2024

Jeff Brooks

Storytelling, Writing

You already know that storytelling is the gasoline, the petrol, of the fundraising car. We tell stories instead of merely stating facts because stories move people to action. You raise a lot more money with stories. Maybe you’ve heard the…

Why It’s So Hard to Tell Stories – and How to Make It Easier

April 1, 2024

Jeff Brooks

Storytelling

Stories can be fundraising magic. You know that. What doesn’t get said out loud often enough is this: Stories can be difficult to tell! When they’re done well, they come across as effortless, almost as if all someone had to…

Does Your Fundraising Include or Exclude? (It Matters!)

March 11, 2024

Jeff Brooks

Equality

Imagine this: a nonprofit arts organization that had a sign outside their venue saying: “Wheelchair users not welcome.” That would be reprehensible. And in many places, illegal. An organization that would do that would clearly have its basic values twisted…

Fundraiser Asks: How Do I Tell Compelling Stories When Our Cause Has No “Happy Endings”?

November 27, 2023

Jeff Brooks

Storytelling

Question from the inbox: Do you have any tips on storytelling when there is no happy ending? The disease that I fundraise for is terminal, aggressive, and traumatic. Every diagnosis is a death sentence, and the average life span from…

Fundraising Is about Love … and It’s Not Always Easy

August 7, 2023

Moceanic Team

Donor Psychology

Worried that your fundraising communications are promoting “saviorism”? You are not alone. In many sectors, fundraisers feel trapped between messaging that perpetuates harmful beliefs and practices … and messages that don’t effectively connect with donors. We brought together some fundraising…

3 Temptations that Undermine Your Fundraising Storytelling, and How to Stop Them Cold

June 18, 2023

Jeff Brooks

Storytelling

You already know this: Fundraising is built on storytelling. That’s because stories activate the human brain. There are countless types of information available to us – from spreadsheets to photographs – but it’s stories that help us understand, care, connect,…

How AI Writing Can Defeat Your Best Projects … or Not

May 22, 2023

Jeff Brooks

Writing

Artificial Intelligence invaded the members-only community of The Fundraisingology Lab on Facebook recently. Sean Triner posted a letter thanking members of our special community of fundraising professionals for their involvement and their work. What he didn’t say, at least at…

Worried about “donor as hero” fundraising? Here’s another way to think about it

May 1, 2023

June Steward

Writing

Trigger Warning: this post contains examples of fundraising that address child sex trafficking. Imagine this. As a smart fundraiser, you’ve put together a compelling appeal. It has an emotional story. A tangible offer. And direct asks in all the key…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

The 3 Features of Powerful Fundraising Stories

How Fundraising Words Are Different from Sales Words

How to Tell the Donor’s Story in Your Fundraising

Why It’s So Hard to Tell Stories – and How to Make It Easier

Does Your Fundraising Include or Exclude? (It Matters!)

Fundraiser Asks: How Do I Tell Compelling Stories When Our Cause Has No “Happy Endings”?

Fundraising Is about Love … and It’s Not Always Easy

3 Temptations that Undermine Your Fundraising Storytelling, and How to Stop Them Cold

How AI Writing Can Defeat Your Best Projects … or Not

Worried about “donor as hero” fundraising? Here’s another way to think about it

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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FUNDRAISING TIPS FROM MOCEANIC