Writing Archives | Page 3 of 4

3 Ways to Raise Funds When Your Cause Isn’t Exciting

April 11, 2022

June Steward

I’ve heard many a fundraiser bemoan the fact that their cause isn’t easy. What do they consider “easy”? They often say it’s cancer. Or helping children. Or rescuing animals. Whether those topics are actually easier or not is debatable.…

3 Habits of Highly Effective Fundraising Writers

April 4, 2022

Julie Cooper

Writing

Fundraising writing is unlike most any other type of writing. It’s simple, urgent, conversational, emotional, repetitive, and old-fashioned. And it can be tricky, for sure. The good news is that you can learn the skills needed to create effective fundraising…

The No-Nonsense, Works-Every-Time Secret to Effective Writing

March 21, 2022

Jeff Brooks

Writing

I think I know the true difference between excellent writers and everyone else: It’s not talent (though talent is good). It’s not a secret their English teacher told them but didn’t tell the rest of the class. It’s a…

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

February 28, 2022

Julie Cooper

Donor Love, Writing

Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…

Want More Fundraising Revenue? Give Donors a Personalised Experience!

January 6, 2022

Sean Triner

Direct Mail, Writing

You’re at a party with people chatting all around you. You can’t hear specific conversations. But then something happens: your name is mentioned. Instantly, your attention is captured!* Your brain has an amazing ability. It sifts and sorts through millions…

Writing Advice with Heart and Soul that Can Make You a Better Fundraiser

October 25, 2021

Jeff Brooks

Books, Writing

Book Review: Bird by Bird: Some Instructions on Writing and Life by Anne Lamott “To be a good writer, you not only have to write a great deal but you have to care.” – Anne Lamott Confession: When nobody’s looking,…

How to Critique Fundraising so You Help Make It Better

April 26, 2021

Jeff Brooks

Writing

Writing fundraising materials is hard. Want to know what’s even harder? Writing useful critiques of fundraising materials. Maybe you’ve been on the receiving end of an unhelpful critique and wondered why it was that way: The person doing it is…

Pop Art Boring report man fell asleep e1516262595881

How to Keep Writing When You’re on Empty

March 16, 2020

Jeff Brooks

Creativity, Writing

NOTE: This blog post was written during — and is about — normal times. Now is not a normal time. There are a number of suggestions below — like “sneak out to a movie” and “do your work in a…

One Rule That Can Turn Your Fundraising to Gold

November 11, 2019

Jeff Brooks

Writing

“This is why people should give!” the new executive director said. He dramatically threw a newspaper on the table, leaned back, and glowered at everyone sitting around the conference room. The newspaper was folded open to A13. Near the bottom…

Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Fiona McPhee

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

3 Ways to Raise Funds When Your Cause Isn’t Exciting

3 Habits of Highly Effective Fundraising Writers

The No-Nonsense, Works-Every-Time Secret to Effective Writing

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

Want More Fundraising Revenue? Give Donors a Personalised Experience!

Writing Advice with Heart and Soul that Can Make You a Better Fundraiser

How to Critique Fundraising so You Help Make It Better

How to Keep Writing When You’re on Empty

One Rule That Can Turn Your Fundraising to Gold

2 Truths Your Donors Wish You Understood about Direct Mail

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

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FUNDRAISING TIPS FROM MOCEANIC