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How to Write Like a Nonprofit Genius and Motivate People to Join Your Cause

How to Write Like a Nonprofit Genius and Motivate People to Join Your Cause

Writing
Once upon a time, I was an English teacher. A guardian and promoter of our written language in its formal academic form. Please accept my apology for the damage I did during those years. I worked hard to teach my…
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How to Prevent the Heartbreak of Boring Fundraising

How to Prevent the Heartbreak of Boring Fundraising

Writing
If you think you’re boring your audience, go slower not faster.  – Gustav Mahler (20th century Austrian composer) When I come across really boring fundraising copy, I think two things: The writer was rushed. And she doesn’t seem to care.…
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Save the Snails Hyper-Personalisation In Action

Save the Snails Hyper-Personalisation In Action

Direct Mail, Donor Love, Major and Mid Value Donors, Writing
Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…
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