Posts by Sheena Greer

How to Prevent the Heartbreak of Boring Fundraising

How to Prevent the Heartbreak of Boring Fundraising

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Writing
If you think you’re boring your audience, go slower not faster.  – Gustav Mahler (20th century Austrian composer) When I come across really boring fundraising copy, I think two things: The writer was rushed. And she doesn’t seem to care.…
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