Pop Art Woman talking on phone e1511128330370

The Challenge with the Phone and Fundraising

Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
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Pop Art Ice Bucket Challenge business man

How You Can Have Your Own Ice Bucket Challenge-like Success

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
It’s easier than you think! Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone…
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Sorry darling

Sorry Darling, Not Everyone Wants a Relationship With You

Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
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How Do Disasters Affect Your Charity?

How Do Disasters Affect Your Charity?

Fundraising, Monthly Giving
My heart and best wishes go out to the victims of the terrible hurricanes that hurtled through Caribbean countries and Gulf states over the past few weeks. In terms of fundraising after the disaster, there are two ‘types’ of charities:…
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Survey Course

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
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charity collector 13

Your Definitive Guide To Face-To-Face Fundraising

Monthly Giving, Benchmarking, Trends
Please click here to get a PDF of Your Definitive Guide to Face-to-Face Fundraising sent to your inbox. Face-to-face has been a great way to find new supporters and raise money. But is ‘face-to-face’ monthly giving acquisition a worthy strategy…
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Pop Art up and Down arrows

What is Essential Data to Capture and Why?

Trends, Monthly Giving
It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…
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ukandoo pareto principle e1518750862560

Should My Pareto Score Worry Me?

Trends, Benchmarking, Maths of Fundraising, Monthly Giving
Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…
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Charity

The Best Way To Get Donations From Under 40s…

Demographics, Monthly Giving
What’s the best way to get donations from people under 40 years old? Wait until they are over 40.  With rare exceptions, little strategic money is donated by people under 40. Even face to face – aimed at Gen X…
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Pareto Principle

How Accurate is the Pareto Principle?

Maths of Fundraising, Monthly Giving
Hopefully, you know all about the Pareto Principle, also known as the 80/20 rule.   In fundraising, it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue.   Pareto2 (Pareto…
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