The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
Read MoreHow You Can Have Your Own Ice Bucket Challenge-like Success
It’s easier than you think! Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone…
Read MoreSorry Darling, Not Everyone Wants a Relationship With You
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
Read MoreHow Do Disasters Affect Your Charity?
My heart and best wishes go out to the victims of the terrible hurricanes that hurtled through Caribbean countries and Gulf states over the past few weeks. In terms of fundraising after the disaster, there are two ‘types’ of charities:…
Read MoreThis Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
Read MoreYour Definitive Guide To Face-To-Face Fundraising
Please click here to get a PDF of Your Definitive Guide to Face-to-Face Fundraising sent to your inbox. Face-to-face has been a great way to find new supporters and raise money. But is ‘face-to-face’ monthly giving acquisition a worthy strategy…
Read MoreWhat is Essential Data to Capture and Why?
It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…
Read MoreShould My Pareto Score Worry Me?
Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…
Read MoreThe Best Way To Get Donations From Under 40s…
What’s the best way to get donations from people under 40 years old? Wait until they are over 40. With rare exceptions, little strategic money is donated by people under 40. Even face to face – aimed at Gen X…
Read MoreHow Accurate is the Pareto Principle?
Hopefully, you know all about the Pareto Principle, also known as the 80/20 rule. In fundraising, it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue. Pareto2 (Pareto…
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