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Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017
Sean Triner
Direct Mail, Major and Mid Value Donors, Maths of Fundraising
If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…
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The Maths of Mid-Value Donors

The Maths of Mid-Value Donors

October 4, 2017
Sean Triner
Benchmarking, Major and Mid Value Donors, Maths of Fundraising
Firstly, well done for reading past the title of this article. The word Math can scare many fundraisers away. But you and I know that any serious fundraiser needs to understand the numbers behind fundraising. And this is rather easy…
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Sorry darling

Sorry Darling, Not Everyone Wants a Relationship With You

October 4, 2017
Sean Triner
Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
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Really Integrating Direct Mail with Major Donors and Bequests

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017
Sean Triner
Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
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Make More for Your Cause with the Pareto Principle

Make More for Your Cause with the Pareto Principle

September 26, 2017
Sean Triner
Major and Mid Value Donors, Maths of Fundraising
When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…
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The Most Crazy Thing I Ever Heard

The Most Crazy Thing I Ever Heard

August 16, 2017
Sean Triner
Maths of Fundraising, Bequests and Legacies
I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…
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Pop art Shocked woman hands on her face white 123RF e1521092228660

How To Ask Every Donor The Right Amount

June 28, 2017
Jeff Brooks
Direct Mail, Donor Love, Maths of Fundraising
Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…
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Mar12 FundraisingThermomete e1520999223743

How To Test In Fundraising So You Learn Cool Stuff You Can Use

June 12, 2017
Jeff Brooks
Direct Mail, Maths of Fundraising
4 Reasons Direct-Response Tests End up Telling You Nothing Sean claimed the other day that 91.645% of direct response fundraising tests are a waste of time. “Dude,” I said, “that’s fake news. The real number is 91.625%!” Either way, though,…
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Controversial non-Controversy

Could You Be Mailing TOO Often?

June 8, 2017
Sean Triner
Direct Mail, Maths of Fundraising
Jeff and I have both written articles about how mailing more times, raised more money.  Because we see so MUCH data around giving, we are both huge advocates for mailing more often.  Not because we sell mailings or print, but…
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Pop Art Successful Business woman Arrow Graph123RF e1520916979350

The Calculation That Can Chart Your Future

June 5, 2017
Jeff Brooks
Maths of Fundraising, Major and Mid Value Donors
Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…
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  • Add One More: The Power of Incremental Improvement in Fundraising 1 comment | by Jeff Brooks

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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