Jeff and I have both written articles about how mailing more times, raised more money. Because we see so MUCH data around giving, we are both huge advocates for mailing more often. Not because we sell mailings or print, but because it gets the best income for the charity.
So why on earth would I suggest to a fundraiser that she should REDUCE the number of mailings?
That’s what I did when an Ireland-based fundraiser booked a 25-minute chat with me to look at how she could improve her fundraising.
These FREE 25-minute sessions are available for fundraisers working in charities worldwide. You just need a computer, mic, webcam, and internet. As long as you can understand English, Australian or American. You can book them, with Jeff or me, at a time that works for you right here.
In the chat, we try to point you in the right direction and lift your knowledge about something really important to you. We are also using them for us to find out what smart fundraisers like you need in terms of training!
Our training, blogs, and freebies (like the video below) are being dynamically shaped by fundraisers with real problems, right now.
OK, still want to know WHY I suggested the Irish fundraiser reduce the number of mailings?
Jeff was perplexed too. So this is what happened when he asked me about it…