MEMBERSHIP
MEMBERS | LOGIN
Words Sean Triner blog e1515368866203

What is the Best Language to Use When Building Relationships With Your Mid and Major Donors?

Donor Psychology, Major and Mid Value Donors
I’ve been sharing a lot of tips and material about mid and major donors lately. And this got me thinking, what’s the best language to use when talking to and trying to build relationships with these donors? Equally, are there…
Read More
A Great Way to Boost Donations in Your Next Appeal

A Great Way to Boost Donations in Your Next Appeal…

Direct Mail, Major and Mid Value Donors
…And Build Awesome Relationships With Major Donors I have a little story about Jason Smith, a quiet and unassuming Quebecois guy living in Melbourne, Australia.  In 2016 he worked as the fundraising manager at Burnet Institute. The Institute is a…
Read More
AMREF Holland Mid Value Whole Pack Photo 3 e1514453977164

The Easiest Case for Support

Direct Mail, Major and Mid Value Donors
Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors.   He looked at those donors who had given by direct mail since that was most of them.  The third donor he…
Read More
Fundraising donors

We’ve Got to Build a Relationship! But When is the Right Time to Ask?

Major and Mid Value Donors
If they have a history of giving… all you need to do is ask! Alex  Alex is a caring and loving person.  She really likes kids and hates the idea of any child, anywhere in the world suffering.   She…
Read More
Fundraising

Is Fundraising Unique in Different Countries?

Digital Fundraising, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Trends
Learning and sharing across three continents! This ‘winter’ I have headed North. Very north, in fact, starting in Alaska. I am writing this on the plane from Vancouver. I put ‘winter’ in quotes because the big advantage of crossing the…
Read More
Fundraising appeals

How Much ‘Relationship’ is Enough?

Donor Love, Donor Psychology, Major and Mid Value Donors
When fundraising is like the gawky guy or gal who just needs to ask for the date! There are lots of books, blogs, webinars and conference sessions about stewardship and building relationships with donors.  Most I have seen are good,…
Read More
Amnesty International

Great Donor Care from Amnesty International

Direct Mail, Donor Love, Major and Mid Value Donors
You know how we all worry about overheads? Well, Josh O’Rourke, a relationship fundraiser from Amnesty International Australia had a good approach with one of his mid-value donors. Having met up with a mid-value donor who had ‘only’ ever given…
Read More
TheMostPowerfulToolinFundraising SeanTriner

The Most Powerful Fundraising Tool in the World

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
Understanding Donors The most important asset a fundraising organisation has is its database of supporters. But only if it is actually recording useful information. Luckily, most organisations record main contact details plus transactions. In other words, you know where someone…
Read More
Pareto Principle

Pareto Principle and Direct Mail

Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I’ve reminded you all about the Pareto Principle, and written about Pareto2.  It’s all well and good in theory. But how can it be applied in practice? One of the most obvious applications is when targeting and budgeting in direct…
Read More
OK, I Want to Mail More But…

A Great Mid Value Mail Pack Explained

Direct Mail, Major and Mid Value Donors
I asked Ruthann Richardson of Pareto Fundraising to tell us about a Great Mid Value Pack. My favourite mid value pack Looking at the current landscape of fundraising, I can’t help but think that the biggest opportunity for us, as…
Read More
This website uses cookies to improve your experience. If you continue to use this site, you agree with it.