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Aussie Mid-Value v US Mid-Level Donor Plans

Aussie Mid-Value v US Mid-Level Donor Plans

September 25, 2017
Sean Triner
Major and Mid Value Donors
We say tomato, you say tomato. Okay, that doesn’t work in writing. What about colour v color? Elevator v lift, dunny v washroom? You get the picture. There’s more than one way to speak English! Roger Craver told me US…
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Save the Snails Hyper-Personalisation In Action

Save the Snails Hyper-Personalisation In Action

August 16, 2017
Sean Triner
Direct Mail, Donor Love, Major and Mid Value Donors, Writing
Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…
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Title of article (please use title caps and rename this file as Title V1 JB): The Data Does Wonders, But Only If You Use It

The Data Does Wonders, But Only If You Use It

August 15, 2017
Sean Triner
Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
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Survey Course

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017
Jeff Brooks
Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
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Pop Art Successful Business woman Arrow Graph123RF e1520916979350

The Calculation That Can Chart Your Future

June 5, 2017
Jeff Brooks
Maths of Fundraising, Major and Mid Value Donors
Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…
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logjam e1519966070683

How To Break The $100 Logjam

May 30, 2017
Jeff Brooks
Direct Mail, Donor Love, Major and Mid Value Donors
A Way to Cultivate Mid-Value Donors There’s a strange thing that happens on nearly every donor file I’ve looked at. It could be happening on yours: The $100 Logjam. It goes like this: We expect a donor file to be…
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pop art thank you speech bubble from dreamstime

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

May 24, 2017
Sean Triner
Donor Love, Digital Fundraising, Major and Mid Value Donors
I got this brilliant message from April Kelsey – a fundraising and communications specialist based in Hampton, VA, USA. Hey, Sean! Today I made about $100k off ONE thank you email, applying techniques I’ve been learning from you and others…
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Community survey 670x430 e1518751692453

Magical New Survey Type Can Power Fundraising Growth for Years to Come

April 18, 2017
Jeff Brooks
Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
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Fundraising

Donor Surveys are Great! But Should We Ask for Money?

February 6, 2017
Sean Triner
Donor Love, Donor Psychology, Major and Mid Value Donors, Maths of Fundraising
Genuine donor surveys are the most powerful tool in fundraising.  They are effectively a large, technological extension of your ears.  And few would argue that listening to individual donors about their motivations, needs and opinions is a bad thing. Whether…
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Four Advantages of Online Fundraising e1515405445896

Making the Big Ask. How to Avoid a No.

October 24, 2016
Sean Triner
Major and Mid Value Donors
Vicki Rasmussen has raised tens of millions of dollars in one to one meetings with donors.  I caught up with her at a State fundraising conference and she agreed to share some tips with my subscribers (you!). It is really…
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Popular Posts

  • A woman in pop art style standing next to an empty safe with a thought bubble with dollar signs in it US Funding Freeze: Is Your Nonprofit at Risk? Here’s What to Do Now 4 comments | by Jeff Brooks
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  • How to Structure Your Storytelling for Maximum Impact 2 comments | by Jeff Brooks

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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