Major and Mid Value Donors Archives | Page 5 of 7

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017

Sean Triner

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising

I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…

Make More for Your Cause with the Pareto Principle

September 26, 2017

Sean Triner

Major and Mid Value Donors, Maths of Fundraising

When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…

Aussie Mid-Value v US Mid-Level Donor Plans

September 25, 2017

Sean Triner

Major and Mid Value Donors

We say tomato, you say tomato. Okay, that doesn’t work in writing. What about colour v color? Elevator v lift, dunny v washroom? You get the picture. There’s more than one way to speak English! Roger Craver told me US…

Save the Snails Hyper-Personalisation In Action

August 16, 2017

Sean Triner

Direct Mail, Donor Love, Major and Mid Value Donors, Writing

Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…

The Data Does Wonders, But Only If You Use It

August 15, 2017

Sean Triner

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors

When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017

Jeff Brooks

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving

One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…

Pop Art Successful Business woman Arrow Graph123RF e1520916979350

The Calculation That Can Chart Your Future

June 5, 2017

Jeff Brooks

Maths of Fundraising, Major and Mid Value Donors

Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…

How To Break The $100 Logjam

May 30, 2017

Jeff Brooks

Direct Mail, Donor Love, Major and Mid Value Donors

A Way to Cultivate Mid-Value Donors There’s a strange thing that happens on nearly every donor file I’ve looked at. It could be happening on yours: The $100 Logjam. It goes like this: We expect a donor file to be…

pop art thank you speech bubble from dreamstime

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

May 24, 2017

Sean Triner

Donor Love, Digital Fundraising, Major and Mid Value Donors

I got this brilliant message from April Kelsey – a fundraising and communications specialist based in Hampton, VA, USA. Hey, Sean! Today I made about $100k off ONE thank you email, applying techniques I’ve been learning from you and others…

Magical New Survey Type Can Power Fundraising Growth for Years to Come

April 18, 2017

Jeff Brooks

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors

Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…

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Really Integrating Direct Mail with Major Donors and Bequests

Make More for Your Cause with the Pareto Principle

Aussie Mid-Value v US Mid-Level Donor Plans

Save the Snails Hyper-Personalisation In Action

The Data Does Wonders, But Only If You Use It

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

The Calculation That Can Chart Your Future

How To Break The $100 Logjam

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

Magical New Survey Type Can Power Fundraising Growth for Years to Come

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2