NEW FREE WORKSHOP: Double Your Year-End Donations
SAVE YOUR SEAT NOW
  • HOME
  • COURSES
    • Fundraising Fundamentals Courses
    • Nonprofit Storytelling Courses
    • Monthly Giving & Recurring Donations Courses
    • Bequests, Legacy and Planned Giving Courses
    • Direct Mail Courses
    • Communications & Marketing Courses
    • Mid-Level Donor & Major Gift Courses
    • Donor Acquisition and Retention Courses
    • CFRE Certification Courses
    • Digital Fundraising Courses
    • All Courses
    • MEMBER LOGIN
  • COACHING+
  • BLOG
JOINMEMBERS | LOGINLOGIN
Pop Art Man Hide and Seek landscape

Where For Art Thou Major Donors? The #1 Secret To Finding Those Hidden Major Donors.

October 16, 2017
Sean Triner
Direct Mail, Major and Mid Value Donors
Fundraisers can spend a lot of time asking “Where can I find some major donors?” They can spend enormous resources searching for these loving and generous people in all kinds of places. Clever fundraisers do it the easy way: They start…
Read More
Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017
Sean Triner
Direct Mail, Major and Mid Value Donors, Maths of Fundraising
If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…
Read More
The Maths of Mid-Value Donors

The Maths of Mid-Value Donors

October 4, 2017
Sean Triner
Benchmarking, Major and Mid Value Donors, Maths of Fundraising
Firstly, well done for reading past the title of this article. The word Math can scare many fundraisers away. But you and I know that any serious fundraiser needs to understand the numbers behind fundraising. And this is rather easy…
Read More
Sorry darling

Sorry Darling, Not Everyone Wants a Relationship With You

October 4, 2017
Sean Triner
Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
Read More
Really Integrating Direct Mail with Major Donors and Bequests

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017
Sean Triner
Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
Read More
Make More for Your Cause with the Pareto Principle

Make More for Your Cause with the Pareto Principle

September 26, 2017
Sean Triner
Major and Mid Value Donors, Maths of Fundraising
When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…
Read More
Aussie Mid-Value v US Mid-Level Donor Plans

Aussie Mid-Value v US Mid-Level Donor Plans

September 25, 2017
Sean Triner
Major and Mid Value Donors
We say tomato, you say tomato. Okay, that doesn’t work in writing. What about colour v color? Elevator v lift, dunny v washroom? You get the picture. There’s more than one way to speak English! Roger Craver told me US…
Read More
Save the Snails Hyper-Personalisation In Action

Save the Snails Hyper-Personalisation In Action

August 16, 2017
Sean Triner
Direct Mail, Donor Love, Major and Mid Value Donors, Writing
Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…
Read More
Title of article (please use title caps and rename this file as Title V1 JB): The Data Does Wonders, But Only If You Use It

The Data Does Wonders, But Only If You Use It

August 15, 2017
Sean Triner
Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
Read More
Survey Course

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017
Jeff Brooks
Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
Read More

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

Popular Posts

  • A woman in pop art style standing next to an empty safe with a thought bubble with dollar signs in it US Funding Freeze: Is Your Nonprofit at Risk? Here’s What to Do Now 4 comments | by Jeff Brooks
  • The “Magic Ingredient” for Successful Donor Journeys 4 comments | by Jeff Brooks
  • The Art of Fundraising Interviews: How to Capture Stories That Inspire Giving 1 comment | by Jeff Brooks
  • 4 Storytelling Power-Ups for Your Fundraising 1 comment | by Jeff Brooks
  • A Game-Changing Fundraising Timeline for Winning Appeals 1 comment | by Jeff Brooks

Topics

  • Activism
  • Annual Reports
  • Artificial Intelligence
  • Benchmarking
  • Bequests and Legacies
  • Boards and Fundraising
  • Books
  • Branding
  • Coronavirus
  • Creativity
  • Crises Fundraising
  • Demographics
  • Digital Fundraising
  • Direct Mail
  • Donor Care
  • Donor Love
  • Donor Psychology
  • Equality
  • Financial Emergency
  • Fun
  • Fundraising
  • Fundraising Myths
  • Fundraising Resources
  • Fundraising Training Needs
  • Inclusivity
  • Leadership
  • Major and Mid Value Donors
  • Maths of Fundraising
  • Monthly Giving
  • Newsletters
  • Nonprofit Jobs
  • Offer
  • Pro Bono
  • Productivity
  • Self-Care
  • Small Shop Challenges
  • Stewardship
  • Storytelling
  • Strategy
  • Thankfulness
  • Time Management
  • Trends
  • Tribute
  • Uncategorized
  • Values and Fundraising
  • Workplace
  • Writing

Tags

Adrian Sargeant Amnesty International Case for Support Coaching+ Copywriting Cost of Fundraising Creative Dan Pallotta Data Design Donor Retention Emergency Fundraising Emotion Examples of Good Fundraising Global Fundraising Harvey McKinnon Holidays Integration James Herlihy Jeff Brooks Major Donors Matching Gifts Moceanic Offer Older Donors Pareto Fundraising Pareto Phone Pareto Principle Pareto Squared Phone productivity Proposition Roger Craver Russell James Sean Triner Soi Dog Stewardship Supporter Care Supporter Connection Survey Telephone Testing Thanking Thanking Donors Training Young Donors

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising
GET YOUR FREE TIPS AND MORE NOW

ABOUT

  • About Us
  • Our Team
  • Contact Us

HOW WE CAN HELP YOU

  • Moceanic Blog
  • Membership
  • Members Login
  • Courses
  • COACHING+

MORE

  • Terms Of Use
  • Privacy Policy
  • Your Data Rights
Facebook
Twitter
LinkedIn
YouTube
Instagram
RSS
SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC
  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

© 2025 Moceanic.

Free Online Workshop: Double Your Year-End Donations

Design for the Double Your Year-End Donations workshop, with a number of fundraisers looking at email and direct mail packs and a graph line going up

Save your seat now to make this year-end campaign your best ever – without spending more or burning out!

SAVE MY SEAT

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

 

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York:  8pm Thursday, Aug 23
Los Angeles:  5pm Thursday, Aug 23 
Sydney:  10am Friday, Aug 24
Auckland:  12 Noon Friday, Aug 24
Times don’t suit?  Check out Option 1

REGISTER HERE!





The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

By registering for this webinar you have read and accept the terms and conditions


This website uses cookies to improve your experience. If you continue to use this site, you agree with it.