Major and Mid Value Donors Archives | Page 4 of 7

If Shakespeare Wrote about Fundraising

November 6, 2017

Sean Triner

It would be a tragedy! And it might look like this … The Capulets (The DMs) In the red corner, we have the mass-marketing Capulets. The direct marketeers (DMs). They look after the majority of donors. They deliver mass-produced communications, but…

Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

October 23, 2017

Sean Triner

Direct Mail, Donor Psychology, Major and Mid Value Donors

Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…

Who is Most Likely to Give You $5,000?

October 23, 2017

Sean Triner

Benchmarking, Major and Mid Value Donors, Maths of Fundraising

Quiz question: Who is most likely to donate $5,000? Picture this scenario. You have two donors. Donor A Kate (and her husband, Clarke). In their mid 40’s, with two kids. They donate automatically every month through their credit card. They…

The Missing Millions in YOUR Charity’s Database

October 18, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

You could be raising a lot more money than you are. Maybe millions more. Where are these missing millions? In your database. Really. It’s the money people would donate if only you gave them the right opportunity. The problem is…

Where For Art Thou Major Donors? The #1 Secret To Finding Those Hidden Major Donors.

October 16, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors

Fundraisers can spend a lot of time asking “Where can I find some major donors?” They can spend enormous resources searching for these loving and generous people in all kinds of places. Clever fundraisers do it the easy way: They start…

Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…

The Maths of Mid-Value Donors

October 4, 2017

Sean Triner

Benchmarking, Major and Mid Value Donors, Maths of Fundraising

Firstly, well done for reading past the title of this article. The word Math can scare many fundraisers away. But you and I know that any serious fundraiser needs to understand the numbers behind fundraising. And this is rather easy…

Sorry Darling, Not Everyone Wants a Relationship With You

October 4, 2017

Sean Triner

Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving

It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017

Sean Triner

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising

I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…

Make More for Your Cause with the Pareto Principle

September 26, 2017

Sean Triner

Major and Mid Value Donors, Maths of Fundraising

When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…

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If Shakespeare Wrote about Fundraising

The Weird Power of Long Fundraising Letters

Who is Most Likely to Give You $5,000?

The Missing Millions in YOUR Charity’s Database

Where For Art Thou Major Donors? The #1 Secret To Finding Those Hidden Major Donors.

Finding Your Best Donors with the Secret of “Pareto Squared”

The Maths of Mid-Value Donors

Sorry Darling, Not Everyone Wants a Relationship With You

Really Integrating Direct Mail with Major Donors and Bequests

Make More for Your Cause with the Pareto Principle

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Dive Into Smarter Fundraising with Moceanic

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