Donor Psychology Archives | Page 3 of 4

How to Raise Funds on Obscure Holidays and Awareness Days

July 3, 2017

Jeff Brooks

July is National Wheelchair Beautification Month here in the USA. It’s also Cord Blood Awareness Month. I’m not telling you this in order to mock these awareness holidays. There are no doubt quality nonprofit organizations that use these days to…

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Does It Really Matter If I DON’T Donate?

June 22, 2017

Sean Triner

Digital Fundraising, Direct Mail, Donor Psychology

Fundraisers are doing incredibly important work. You are connecting people who care with people (or environment/animals/causes) in need. Most of us are active in fundraising because we want to change things from bad to good. As Tom Ahern says, donors…

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How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?

May 29, 2017

Sean Triner

Benchmarking, Direct Mail, Donor Psychology, Maths of Fundraising

So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…

“Sign the Enclosed Placenta”: The Weird Power of Errors in Fundraising

April 22, 2017

Jeff Brooks

Donor Psychology

Don’t you hate making errors? They make you look and feel stupid. But errors are funny things. It’s impossible to predict what damage they’ll do. Surprisingly often, they hurt your pride a lot more than they hurt anything else. We…

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Which Pile of Money Would You Rather Have?

April 5, 2017

Sean Triner

Boards and Fundraising, Donor Psychology, Trends

Dan Pallotta couldn’t have been more right with his TED talk ‘The Way We Think About Charity is Dead Wrong.’ But he wasn’t just trying to explain the importance and good that ‘overhead’ does for charities to the public and media. It’s also the charity staff who really need to…

Why Do You Do What You Do?

February 10, 2017

Sean Triner

Donor Love, Donor Psychology

As I was working on some articles about story-telling, copywriting for your website and making your direct mail great I found I had to come back to the absolute fundamentals about why we in charities write anything at all. It…

Donor Surveys are Great! But Should We Ask for Money?

February 6, 2017

Sean Triner

Donor Love, Donor Psychology, Major and Mid Value Donors, Maths of Fundraising

Genuine donor surveys are the most powerful tool in fundraising. They are effectively a large, technological extension of your ears. And few would argue that listening to individual donors about their motivations, needs and opinions is a bad thing. Whether…

The Truth Well Told*

December 21, 2016

Sean Triner

Digital Fundraising, Donor Psychology

Many charities shy away from the ‘bad’ their organisation tries to fix. This is not facing reality, not telling the truth and not giving people the opportunity to make bad good. Here is a cracking example from Concern Worldwide of…

When My Mum Helped My Fundraising

October 25, 2016

Sean Triner

Donor Psychology

Six years ago my mum helped me craft a little fundraising plan and story around my 40th birthday. The campaign was featured on SOFII, including the letter. Last week, mum was very ill so I got the next flight to…

The Life You Can Save

September 16, 2016

Sean Triner

Donor Psychology

As her mobile phone disappeared into her pocket a huge smile crept across Marie’s face. She had to hold herself back from punching the air and cheering with delight. Marie had just landed a big, new client. But for quite…

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How to Raise Funds on Obscure Holidays and Awareness Days

Does It Really Matter If I DON’T Donate?

How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?

“Sign the Enclosed Placenta”: The Weird Power of Errors in Fundraising

Which Pile of Money Would You Rather Have?

Why Do You Do What You Do?

Donor Surveys are Great! But Should We Ask for Money?

The Truth Well Told*

When My Mum Helped My Fundraising

The Life You Can Save

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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