MEMBERSHIP
MEMBERS | LOGIN
Fundraising appeals

How Much ‘Relationship’ is Enough?

Donor Love, Donor Psychology, Major and Mid Value Donors
When fundraising is like the gawky guy or gal who just needs to ask for the date! There are lots of books, blogs, webinars and conference sessions about stewardship and building relationships with donors.  Most I have seen are good,…
Read More
Amnesty International

Great Donor Care from Amnesty International

Direct Mail, Donor Love, Major and Mid Value Donors
You know how we all worry about overheads? Well, Josh O’Rourke, a relationship fundraiser from Amnesty International Australia had a good approach with one of his mid-value donors. Having met up with a mid-value donor who had ‘only’ ever given…
Read More
TheMostPowerfulToolinFundraising SeanTriner

The Most Powerful Fundraising Tool in the World

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
Understanding Donors The most important asset a fundraising organisation has is its database of supporters. But only if it is actually recording useful information. Luckily, most organisations record main contact details plus transactions. In other words, you know where someone…
Read More
Donor care

Fantastic Donor Care

Direct Mail, Donor Love
Everyone talks about stewardship and donor care, but great examples are actually pretty rare. But it is actually not that hard to ‘do’ great donor care. Nor is it that expensive. Looked at in another way, NOT doing donor care…
Read More
Green Peace lead the way

Greenpeace Lead the Way

Digital Fundraising, Donor Love, Donor Psychology
We are working on a new thing here in Australia.  It doesn’t sound new, but it could have a profound impact on how charities use social media. Visit Greenpeace Australia on Facebook and leave a comment on one of their…
Read More
Soi Dog Foundation

Superb Customer Care: I am Great!

Digital Fundraising, Donor Love
Well, according to Soi Dog Foundation I am – and so are all their other donors. I got this email (click to enlarge) thanking me for my support; it has a lovely video and great copy. And then when I…
Read More
Pop art letter with quill

How to Write a Thank You Letter

Bequests and Legacies, Direct Mail, Donor Love
First question: should you even bother? The anecdotal evidence for thank you letters is huge – many donors say they like them. Lots of opinion research shows that donors are more likely to give if ‘they know what their money…
Read More
This website uses cookies to improve your experience. If you continue to use this site, you agree with it.