Direct Mail Archives | Page 4 of 7

The Missing Millions in YOUR Charity’s Database

October 18, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

You could be raising a lot more money than you are. Maybe millions more. Where are these missing millions? In your database. Really. It’s the money people would donate if only you gave them the right opportunity. The problem is…

Where For Art Thou Major Donors? The #1 Secret To Finding Those Hidden Major Donors.

October 16, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors

Fundraisers can spend a lot of time asking “Where can I find some major donors?” They can spend enormous resources searching for these loving and generous people in all kinds of places. Clever fundraisers do it the easy way: They start…

Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017

Sean Triner

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising

I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…

Do long letters in fundraising still work?

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

September 19, 2017

Jeff Brooks

Direct Mail

Aunt Ruth was smiling. Aglow with happiness. I couldn’t figure it out. My 79-year-old aunt had just brought in the day’s mail. There was a lot of it, including several fundraising appeals. She threw one away unopened. The others she…

OK, I Want to Mail More But…

September 6, 2017

Sean Triner

Direct Mail

Sometimes when I tell fundraisers they should be mailing their donors more, they say something like this: “I don’t have the time or bandwidth to create new offers, find more stories, and do all that work needed to get more…

Save the Snails Hyper-Personalisation In Action

August 16, 2017

Sean Triner

Direct Mail, Donor Love, Major and Mid Value Donors, Writing

Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…

The Data Does Wonders, But Only If You Use It

August 15, 2017

Sean Triner

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors

When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017

Jeff Brooks

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving

One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…

How Your Best Fundraising Turns into Junk Mail When You Aren’t Looking

July 20, 2017

Jeff Brooks

Direct Mail

Are you worried your organization might be sending out junk mail? Here’s a quick way to find out. Check any of these statements you agree with: ❒ Our mail annoys our donors. ❒ I wish we didn’t have to ask…

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The Missing Millions in YOUR Charity’s Database

Where For Art Thou Major Donors? The #1 Secret To Finding Those Hidden Major Donors.

Finding Your Best Donors with the Secret of “Pareto Squared”

Really Integrating Direct Mail with Major Donors and Bequests

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

OK, I Want to Mail More But…

Save the Snails Hyper-Personalisation In Action

The Data Does Wonders, But Only If You Use It

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

How Your Best Fundraising Turns into Junk Mail When You Aren’t Looking

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
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London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2