Direct Mail Archives | Page 4 of 7

Pop Art Woman with Christmas Gift e1510632339324

Using Christmas or Holiday Campaigns to Deepen Donor Relationships

November 13, 2017

Sean Triner

In some countries, and for some charities, Christmas (or Holiday) appeals are the biggest fundraisers of the year. They also offer a wonderful opportunity to strengthen relations with some of your most generous and wonderful donors. Try these ideas for…

How a Smart Fundraiser Turned a $2,000 Donor into a Source of $60,000

November 6, 2017

Sean Triner

Direct Mail, Fundraising, Major and Mid Value Donors

You know how we all worry about overheads? Well, Josh O’Rourke, a relationship fundraiser from Amnesty International Australia, had a good approach with one of his mid-value donors. Having met up with a mid-value donor who had given gifts up…

If Shakespeare Wrote about Fundraising

November 6, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors

It would be a tragedy! And it might look like this … The Capulets (The DMs) In the red corner, we have the mass-marketing Capulets. The direct marketeers (DMs). They look after the majority of donors. They deliver mass-produced communications, but…

Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

October 23, 2017

Sean Triner

Direct Mail, Donor Psychology, Major and Mid Value Donors

Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…

The Missing Millions in YOUR Charity’s Database

October 18, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

You could be raising a lot more money than you are. Maybe millions more. Where are these missing millions? In your database. Really. It’s the money people would donate if only you gave them the right opportunity. The problem is…

Where For Art Thou Major Donors? The #1 Secret To Finding Those Hidden Major Donors.

October 16, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors

Fundraisers can spend a lot of time asking “Where can I find some major donors?” They can spend enormous resources searching for these loving and generous people in all kinds of places. Clever fundraisers do it the easy way: They start…

Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017

Sean Triner

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising

I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

September 19, 2017

Jeff Brooks

Direct Mail

Aunt Ruth was smiling. Aglow with happiness. I couldn’t figure it out. My 79-year-old aunt had just brought in the day’s mail. There was a lot of it, including several fundraising appeals. She threw one away unopened. The others she…

OK, I Want to Mail More But…

September 6, 2017

Sean Triner

Direct Mail

Sometimes when I tell fundraisers they should be mailing their donors more, they say something like this: “I don’t have the time or bandwidth to create new offers, find more stories, and do all that work needed to get more…

NEW FREE WORKSHOP: Double Your Year-End Donations

Using Christmas or Holiday Campaigns to Deepen Donor Relationships

How a Smart Fundraiser Turned a $2,000 Donor into a Source of $60,000

If Shakespeare Wrote about Fundraising

The Weird Power of Long Fundraising Letters

The Missing Millions in YOUR Charity’s Database

Where For Art Thou Major Donors? The #1 Secret To Finding Those Hidden Major Donors.

Finding Your Best Donors with the Secret of “Pareto Squared”

Really Integrating Direct Mail with Major Donors and Bequests

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

OK, I Want to Mail More But…

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

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FUNDRAISING TIPS FROM MOCEANIC