Digital Fundraising Archives | Page 2 of 4

Secrets for Effective Fundraising Subject Lines

October 9, 2023

James Herlihy

Email is the king of digital direct response fundraising. If you consistently grow your email list and engage and solicit it well, you’ll enjoy a steady growth in digital fundraising revenue. Of course, your emails can only earn donations if…

6 Top Tips for Landing Pages That Lead Donors to Action

September 25, 2023

Jeff Brooks

Digital Fundraising

Your landing page is the make-or-break moment for your digital fundraising campaign. Get it wrong and you can lose a lot of money from would-be donors. The good news is that nonprofit landing pages have improved in recent years. Thanks…

New Digital Workshop Is Taking People to New Places

September 18, 2023

Jeff Brooks

Digital Fundraising, Fundraising Training Needs

You’ve seen this before: The digital hot-shot fires up his pitch for whatever it is he’s selling that promises to change the game for your fundraising. He talks fast and gives a lot of details that can be hard to…

5 Common Mistakes That Can Trip Up Your Digital Fundraising

September 11, 2023

James Herlihy

Digital Fundraising

Here are some extremely common and costly errors nonprofits make in their online fundraising. I’m bringing them up not to call anyone out, but to point out these common traps. They happen to a lot of fundraisers because they’re easy…

How to Succeed in Digital Fundraising: 7 Universal Laws

September 4, 2023

James Herlihy

Digital Fundraising

We often think of “Digital” as a channel, like “direct mail” or “phone.” In reality though, “digital” is a universe of channels with distinct roles and rules. Everything from websites and email to messaging and social platforms, countless apps, different…

How to Build Lasting Relationships with Your Donors with Webinars

April 17, 2023

Jeff Brooks

Digital Fundraising, Major and Mid Value Donors

People often ask me, What’s new in fundraising? Every time I hear that, I have the urge to scold: Don’t ask what’s new. Ask what’s working! Because most “new” things in fundraising don’t work very well. Sometimes they don’t work…

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

May 23, 2022

Jeff Brooks

Digital Fundraising, Direct Mail, Time Management

I remember that panicked feeling that arose when someone suggested doing an integrated multi-channel fundraising campaign. What it meant to me, the frontline copywriter, was four times as much work crammed into the same amount of time as a “normal”…

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Does It Really Matter If I DON’T Donate?

June 22, 2017

Sean Triner

Digital Fundraising, Direct Mail, Donor Psychology

Fundraisers are doing incredibly important work. You are connecting people who care with people (or environment/animals/causes) in need. Most of us are active in fundraising because we want to change things from bad to good. As Tom Ahern says, donors…

pop art thank you speech bubble from dreamstime

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

May 24, 2017

Sean Triner

Donor Love, Digital Fundraising, Major and Mid Value Donors

I got this brilliant message from April Kelsey – a fundraising and communications specialist based in Hampton, VA, USA. Hey, Sean! Today I made about $100k off ONE thank you email, applying techniques I’ve been learning from you and others…

Digital Fundraising Beyond Doggies and Dolphins

March 20, 2017

Sean Triner

Digital Fundraising, Trends

The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach. Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction.…

NEW FREE WORKSHOP: Double Your Year-End Donations

Secrets for Effective Fundraising Subject Lines

6 Top Tips for Landing Pages That Lead Donors to Action

New Digital Workshop Is Taking People to New Places

5 Common Mistakes That Can Trip Up Your Digital Fundraising

How to Succeed in Digital Fundraising: 7 Universal Laws

How to Build Lasting Relationships with Your Donors with Webinars

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

Does It Really Matter If I DON’T Donate?

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

Digital Fundraising Beyond Doggies and Dolphins

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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